Build the Business That Sets You Free

Strategic Marketing for Fit Pros and Franchises Who Want Consistent Growth — Without the Overwhelm

You’re great at what you do. I help you grow with simple, proven systems that attract better leads, convert more clients, and give you back control of your time and income.

  • Coaching
  • Campaigns
  • Playbooks
  • Systems that work in the real world
Let me show you how it works

The Real Reason Growth Feels So Hard

Whether you’re a personal trainer stuck at £2.5k–£5k/month…Or a franchise owner trying to get your locations firing on all cylinders…
You’re not lazy.
You’re not bad at business.
You’re just missing a clear system that actually works for your situation.

You’ve tried the usual suspects:

  • Posting content… with little to show for it
  • Running ads… and getting ghost leads
  • Copying what other fit pros or franchise brands are doing… and still not getting traction

Meanwhile:

  • Your calendar’s full—but not with paying clients
  • Your team’s overwhelmed—or worse, doing nothing with the marketing you provide
  • And deep down, you’re frustrated because you know you’re capable of more

You’re great at what you do.

You just need someone to help you simplify, focus, and finally grow with confidence.

Meet Your Guide

I’m Not Here to Be Your Guru. I’m Here to Be Your Guide.

I’m Andrew Wallis—founder of Andrew Wallis Consultancy, creator of the Fitness Business Growth Engine, and known by a few long-time clients and friends as Braveheart (or Mr Braveheart if we’re being formal 😉).

And that nickname says a lot about how I work.

I’ve never been afraid to challenge the status quo.

I’ll fight for your business like it’s my own.

And I believe in building with bravery, simplicity, and integrity—even when the world is shouting for hacks and hustle.

Over the last two decades, I’ve helped:

  • Independent personal trainers break out of the £2.5k–£5k income trap
  • Studio owners create real momentum with simple, powerful campaigns
  • Franchise HQs build toolkits their locations actually use
  • Franchisees turn brand equity into booked appointments and local authority
About Andrew Wallis – Fitness Marketing Consultant

my mission is simple:

Help you build a business that gives you freedom.

Freedom of Time

Freedom of Income

Freedom to do more of what you love—and less of what drains you.

I’m not here to sell you a course or push cookie-cutter tactics.

I’m here to be your trusted guide—to give you the tools, systems, and strategy that work for your unique situation.

Because business shouldn’t be about burnout.

It should be about building something that works for you—not the other way around.

What’s at Stake If You Stay Stuck
“If nothing changes… nothing changes.”


Let’s be real for a moment. If you keep trying to grow your business without a system…Without clarity…Without support…

Here’s what tends to happen:

For Independent Fit Pros:

  • You bounce between feast and famine
  • You waste time on content that doesn’t convert
  • You feel like you’re constantly grinding—but never really growing
  • You question whether it’s even worth staying in the industry

For Franchisors and Franchisees:

  • You build campaigns that no one uses
  • Your locations struggle with lead flow and inconsistent messaging
  • You spend time firefighting instead of scaling
  • You see competitors with less talent gaining more traction

And eventually, you stop dreaming about growth—and start settling for survival.

But it doesn’t have to be that way.

When you’ve got the right structure, tools, and support behind you… everything changes.

You stop chasing tactics and start following a real strategy.

You stop guessing—and start growing with confidence.

And most importantly, you build a business that gives you the freedom you started this journey for in the first place.

The Plan to Grow (Without Burning Out)

You don’t need more hacks, noise, or complexity.
You need a simple plan that meets you where you’re at—and moves you forward fast.

Here’s how we do it together:

Step 1: Diagnose the Real Problem

Before we talk strategy, we identify what’s really holding you back.

Take the Growth Engine Scorecard and find out which part of your business needs the biggest fix first.

It’s free, takes 2 minutes, and gives you a personalized roadmap.

Take the Scorecard

Step 2: Choose the Path That Fits 

(Option A — DIY Your Growth)

For Independent Fit Pros: Depending on your scorecard result and current stage, here’s what to do next:

Grab a Playbook and implement one proven marketing strategy at a time.

Perfect if you want quick wins and clear steps without a big commitment.

Explore the Playbooks

Step 2: Choose the Path That Fits

(Option B — Build Your Growth Engine)

Join my flagship program and work directly with me to build a client-generating machine:

  • Crystal-clear offer
  • Weekly consults booked
  • Simple, automated follow-up
  • Content that connects and converts

This is for fit pros who are ready to scale to £7.5k–£10k/month without the chaos.

Apply for the Growth Engine Program

or Franchisors and Franchisees

If you’re running or supporting multiple locations, you need a marketing system that actually gets used—by real humans, on the ground.
That’s what the Franchise Growth Engine is built for.
We combine:

  • High-converting lead magnets
  • Localized marketing assets
  • Automated email sequences
  • SEO-rich content & campaign calendars
  • Support and training to drive adoption

Result? Your locations become lead-generating powerhouses.
You get consistency, clarity, and campaigns that scale.

Book a Growth Call

What Success Looks Like

Build the Business You Always Believed Was Possible

Imagine this…
You wake up on a Monday and know exactly what to do.
Your calendar has consults booked.
Your content’s working.
Your follow-up is automated.
And your bank account reflects the value you’re delivering.
You’re no longer stuck in survival mode.
You’re building momentum—real, sustainable momentum.
And most importantly, you’re finally doing the work you love on your terms.

For Independent Fit Pros:

  • You’ve nailed your niche and your offer
  • You’ve built a steady stream of qualified leads
  • You’re earning £7.5k–£10k/month consistently
  • You’re working fewer hours—with more impact

No more guesswork. No more scrambling. Just structure, support, and growth—with breathing room.

For Franchises and Franchisees:

  • Your marketing is no longer scattered or ignored
  • Each location knows exactly what to do, when, and how
  • Campaigns are consistent and results are trackable
  • Franchisees feel supported, empowered, and focused on growth

Instead of chasing your tail, you’re leading from the front. Your brand grows stronger, and your local teams grow with it.

Starter

One sentence summary of what they get.

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • List Element

$


89.99

Book Now

Business

One sentence summary of what they get.

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses

$


189.99

Book Now

Whether you’re flying solo or managing a franchise network—this is the freedom you started your business for. And it’s closer than you think.

Your Next Step Starts Here

Where you go from here depends on where you are right now.

No pressure. No hype.
Just the path that makes the most sense for you. 

Not sure where your bottleneck is? Take the Growth Engine Scorecard

In 2 minutes, you’ll know exactly what’s holding you back—and what to fix first.

 Take the Growth Engine Scorecard

For Independent Fit Pros

Situation
Your Next Step

Just getting started or want quick wins

Grab a fitness playbook

Ready to grow to £7.5k–£10k/month

Apply for the growth engine program

Want to see where you’re stuck first

Take the scorecard

For Franchisors and Franchisees

Situation
Your Next Step

Franchise HQ seeking marketing support

Book a Franchise Discovery Call

Franchisee struggling with lead gen

Let’s talk about a done-for-you Growth Engine

Not sure if this fits your model

Reach out and we’ll talk it through: [email protected]

You don’t need another complicated strategy.

You need a simple, proven path—and a guide who’s in your corner.

Let’s build your Growth Engine.

Let’s find your freedom.

What I Stand For (and a Few Things I Love)

Fitness business coaching for personal trainers

At the heart of everything I do is a single mission:

Help good people build freedom-first businesses—without burnout, BS, or becoming someone they’re not.

I believe in simplicity over complexity. Sustainable growth over shiny hacks. And real relationships over mass automation. I run this business by the same principles I help my clients apply:


Clarity. Integrity. Focus. Momentum.


If we work together, you’ll always get honesty, accountability, and a clear path forward. No fluff. No noise. Just a system that works—for you.

A Few Things You Should Probably Know…

Some clients call me BraveHeart
(long story, but it fits)

I believe Coffee and Classic Rock are essential creative tools

I’m a lifelong Man United fan
(yes, it’s been a rough ride lately)

I’ve been helping fit pros grow their businesses since MySpace was still a thing

I’m happiest when helping someone finally see what’s possible for them

I’m a big believer in barefoot shoes, plant-based fuel, and building a life you love

If that sounds like someone you’d like in your corner—Let’s build your Growth Engine.

Let’s find your freedom.

— Andrew //@andrewwallishq

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