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Andrew Wallis

Free for gym and studio owners

The Hybrid Training Playbook.

Add online and hybrid coaching that works alongside your gym, not against it. This 16-page playbook shows you how to choose the right model, price it so it never competes with in-person, and launch it in 90 days.

  • Four models, and which to start with, from a home program for members to full hybrid coaching.
  • The coaching ladder, with example prices and the rules that stop members switching down.
  • A margin check, so you know what each online client really earns you per hour.
  • A weekly check-in form, a progress sheet and client emails for the first 90 days.
  • A founding group and a 90-day launch plan to start with local people.
Cover of The Hybrid Training Playbook, 2027 edition, by Andrew Wallis

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Why it works

Online with a clear job.

  • It keeps members you'd lose

    Members who travel, move away or hit a busy spell can keep training with you, instead of cancelling.

  • It never undercuts the gym

    The coaching ladder makes every step clearly worth more, so online adds income instead of replacing it.

  • It doesn't eat your evenings

    Small programs, one check-in day and a margin check keep the work in proportion to the price.

From experience

Hybrid before it had a name.

When I qualified as a personal trainer in 2004, some clients paid for a monthly program plus one session a month with me. At Manx Boot Camps, rugby, football and hockey players trained with us once or twice a week.

This playbook brings that together with what I've seen work since, at Strength Matters and with the gym and studio owners I coach. The full guide is in the article on how to build an online training program.

Is it for you?

Made for independent gyms and studios.

It suits gyms, studios, boot camps and personal training businesses that want to add online or hybrid coaching without losing what makes the gym special.

Will online take members away from my gym?

Not if it's priced as a ladder. The playbook shows you how to make in-person and hybrid clearly more valuable, and use online for members who would otherwise leave.

Do I need a particular app?

No. It covers what to look for, and popular choices such as Everfit, TrueCoach and Trainerize. The best app is the one your coaches will use every day.

Are the prices in US dollars?

The examples are in US dollars, but the coaching ladder and the margin check work in any currency.

Can you set this up for me?

Yes. Book an Access Andrew call to plan it, or in Get Members I build it with you in HighLevel.

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