Last updated: April 16, 2025

Editorial Standards

At AndrewWallis.com, I’m committed to publishing content that’s trustworthy, practical, and genuinely useful for fitness professionals looking to grow their business.

Every blog post, newsletter, guide, video, and resource is created with care — and a clear focus on helping you take meaningful steps forward.

My Commitment to Quality Content

1. Real-World Experience Over Theory
   I don’t publish content based on trends or untested theories. Everything you read here is rooted in 20+ years of hands-on experience helping personal trainers, studio owners, and gym businesses succeed — both online and offline.
2. Actionable, Not Abstract
   No fluff. No jargon. Every piece of content is designed to be practical and easy to implement. I aim to simplify the complex so you can take action — even if you’re not a marketing expert.
3. Reviewed for Accuracy and Relevance
   I fact-check key information, regularly update outdated posts, and ensure every guide reflects current best practices in fitness marketing, content strategy, and lead generation.
4. Personally Written or Reviewed by Me
   I write or personally review every article, newsletter, and resource. If I ever bring in collaborators or guest contributors, they’ll be clearly credited — and only chosen if they meet the same high standards.
5. Built on Proven Principles
   I use a mix of:

• StoryBrand messaging
• Marketing Made Simple and Business Made Simple frameworks
• Copywriting best practices
• My own Fitness Business Transformation Process

These proven systems ensure the advice here actually works.

Use of AI Tools

I occasionally use tools like ChatGPT to help organize ideas, summarize transcripts, or brainstorm outlines. But every piece is human-led, experience-backed, and edited by me before publishing.

AI is a tool — not a replacement for real expertise.

Content Updates & Reviews

Content is regularly reviewed to ensure it’s:

• Accurate
• Up to date
• Reflective of current market trends and audience needs

UPDATES: If you spot something outdated or unclear, please reach out via my contact page — I welcome feedback.

Tools, Resources & References I Use

My content is informed by the tools, frameworks, and mentors that continue to shape my work. These include:

• Books:
  • Building a StoryBrand by Donald Miller
  • They Ask, You Answer by Marcus Sheridan
  • Marketing Made Simple by Donald Miller & Dr. J.J. Peterson
  • The 1-Page Marketing Plan by Allan Dib
  • Launch by Jeff Walker
• Tools:
  • ConvertKit (email marketing)
  • ScoreApp (quiz funnels)
  • RankMath + AIOSEO (SEO optimization)
  • Metricool (content scheduling)
  • Notion (content planning)
  • BigVu (teleprompter/video script tool)
• Ongoing Learning From:
  • Justin Welsh
  • Dan Koe
  • Matt Gray
  • Miles Beckler
  • Jay Clouse
  • Taki Moore
  • Chris Ducker
  • Ryan Less

Transparency and Trust

This site is built to serve real fitness professionals — not to game algorithms or chase clicks.

Everything I publish is guided by my core mission to help fitness professionals find freedom through smarter, simpler marketing. You can read my full mission here.

If I ever recommend tools, software, or services, it’s because I’ve used them personally or believe they offer real value. Some links may be affiliate links, but they never affect my opinion or integrity. I’ll always let you know when that’s the case.

Affiliate Disclosure

Some of the links on this site are affiliate links, which means I may earn a small commission if you choose to make a purchase — at no extra cost to you.

I only recommend tools, products, or services I personally use, trust, or believe will genuinely help fitness professionals grow their business.

Your trust matters to me more than any commission.

— Andrew Wallis
Founder, AndrewWallis.com