Free for gym and studio owners
No resolutions. Just progress.
A ready-to-run January campaign for your gym or studio, built around three simple habits: 7,000 steps, 7 glasses of water and 7 hours of sleep. It brings in people who want lasting change, and helps them stay.
- The Triple 7 guide as an editable Google Doc, ready to brand, print and share.
- Seven emails and seven social posts, with subject lines, hooks and scripts, ready to copy.
- A week-by-week plan from November to March, so you always know what to do next.
- A starter offer, an open session plan and check-ins, plus how to turn starters into members.
- A habit tracker and a 90-day planner in Google Sheets.
Get the kit, free.
It arrives in your inbox straight away.
Why it works
Not another "new year, new you".
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It stands out
Everyone else promises a transformation. You offer something realistic that people believe they can keep up.
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It's easy to join in
Three habits anyone can remember. The free guide grows your list, and the emails turn interest into bookings.
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It keeps people
Weekly check-ins carry new starters through the weeks when most resolutions fail, and a planned conversation in week three turns them into members.
From experience
January is won in the autumn.
The best Januaries I've seen didn't come from a clever offer. They came from owners who blocked out time in October, November and December and did the small things consistently.
I designed this campaign for a studio, and I've turned it into a kit so you can start now. The full guide to planning your year is in the gym marketing calendar for 2027.
Is it for you?
Made for independent gyms and studios.
It suits gyms, studios and boot camps working with adults who've tried resolutions before. You'll need a way to send emails, and somewhere to post: Instagram, Facebook or your own email list.
When should I start?
Ideally in early November, so the guide is out before Christmas and your list is warm by January. If it's later than that, start now: even two weeks of preparation helps.
Do I need HighLevel?
No. Any tool that can send emails will do. If you use HighLevel, I can build the whole campaign in your account.
Do I have to discount?
No. The kit shows you how to build a named starter offer with a money-back guarantee, so people have an easy way in without you cutting your prices.
Does it work outside the UK?
Yes. The habits work anywhere. In Australia or New Zealand, where January is summer, it works just as well as a fresh start after the holidays.
Can you set this up for me?
Yes. In Get Members, I build your campaigns and follow-up in HighLevel with you.