EP.22: Fitness Marketing: 9 Creative Ideas to Market Your Gym

Andrew: If you're looking for creative ways to market your gym, then you're in the right place. In this episode, I'm going to outline 9 different ideas that you can use to get more people through your doors and help them achieve their fitness goals.

Hi, if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients on demand.

1. Give away free fitness assessments or trial memberships 

One of the challenges when it comes to Fitness Marketing is the art of knowing how to get people interested in health and fitness. One of my favorite ways of getting people to experience and understand the value of the services I offered as a PT was by giving away free fitness assessments or free trial sessions or memberships. 

By doing this, you are not only getting potential clients in the door, but you are also providing them with valuable information about their health. 

Fitness assessments can give you a lot of insight into someone's physical condition, and trial sessions or memberships let people experience your facility and services before they commit to joining. 

Giving away free fitness assessments or trial memberships is a great way to generate interest in your business and attract new clients or members.

2. Hold a health and fitness expo at your gym 

If you're looking for a way to attract new members and boost interest in your gym or fitness studio, consider hosting a local health and fitness expo. 

This can be a great opportunity to showcase all that your facility has to offer, from state-of-the-art equipment to experienced personal trainers. 

You can also use the expo as a platform to promote healthy living and highlight the importance of regular exercise. 

Partner with other health and wellness businesses who serve your market and invite them to give lectures, demonstrations or simply provide them with a table to promote their products and services. They will also be able then to market the event to their own client base, and there can also be booths available with free health screenings and information about nutrition and wellness. 

By hosting a health and fitness expo, you'll not only generate excitement about your gym or studio, but you'll also help to promote a healthy lifestyle for your community.

3. Sponsor a local running or cycling race 

Fitness Marketing can be a great way to promote your business while also supporting a good cause. One way to do this is to sponsor a local running or cycling race. 

This will not only get your name out there, but it will also show your commitment to promoting healthy lifestyles. 

In addition, sponsoring a race can be a great way to build relationships with other local businesses. 

By working together, you can create a powerful marketing force that will help to encourage more people to get active and lead healthier lives. 

So if you're looking for a creative and effective way to market your business, consider sponsoring a local running or cycling race.

4. Partner with a local restaurant to offer discounts on food for people who show their gym membership card 

As fitness professionals, we are always looking for new and innovative ways to promote healthy lifestyles and attract new members. 

One way I think would be beneficial is to partner with a local restaurant. For every member that shows their gym or studio membership card, they will receive a discount on their food. 

This would be a great way to encourage people to lead healthier lifestyles while also supporting a local business. 

What's more, it would be a great marketing tool for your facility, as it would give you a chance to reach out to the community and show them what you're all about. 

So, if you're looking for a way to promote healthy living and support your local economy, I highly recommend a partner discount program!

5. Give out free samples of healthy snacks at local events 

In order to attract new members and retain existing ones, gyms and studios must use creativity and innovation to market themselves. 

One way to do this is by giving out free samples of healthy snacks at local events. This not only promotes healthy eating habits, but it also helps to create a positive association with the gym. 

Fitness-minded individuals are more likely to remember a gym that gave them free samples of healthy snacks than one that didn't. 

As a result, this simple marketing tactic can be an effective way to increase brand awareness and expand the gym's customer base.

6. Make use of social media- post pictures and videos of your workouts, run contests, and give away prizes 

Any business needs customers to survive, and fitness businesses are no different. In order to maintain a healthy bottom line, gyms and studios must constantly attract new members while retaining their existing ones. 

One excellent way to market your gym is to make use of social media. Platforms like Instagram, Facebook and TikTok provide a great way to reach out to potential clients.

Posting pictures and videos of your workouts is a great way to show off what your gym has to offer. 

You can also run contests and give away prizes on social media, which is a great way to generate interest in your gym.

There are a number of creative ways to market your gym. By making use of social media, you can reach out to potential customers and keep existing ones coming back for more.

7. Create informative blog posts or videos about fitness topics 

As a gym or studio owner, you are always looking for new and innovative ways to market your business. 

A great way to do this is by creating informative blog posts or videos about fitness topics. This will not only attract new customers, but it will also help to build loyalty among your existing clientele. 

When choosing topics, be sure to focus on those that are of interest to your target audience. You can also use this as an opportunity to promote any new products or services that your gym may be offering. 

Whatever you do, make sure that your content is engaging and informative. By following these tips, you can easily use content marketing to give your gym the boost it needs.

8. Provide incentives for referring new members (e.g., discounted rates, free month of membership, etc.) 

As the fitness industry continues to grow, so does the competition among gyms. In order to stay ahead of the curve, it is important to get creative with your marketing. 

One way to do this is by providing incentives for referring new members. For example, you could offer a discounted rate or a free month of membership. 

This will not only help to attract new members, but it will also encourage existing members to spread the word about your gym. 

By offering these types of incentives, you can give your gym a competitive edge and ensure that it continues to thrive.

9. Get involved in the community by partnering with schools or other organizations

As a gym owner, you are always looking for new and creative ways to market your business. 

One great way to get the word out about your gym is to partner with schools or other organizations in your community. 

You can offer discounts to members of these groups, or even hold special events that are open to the public. 

This is a great way to build relationships with potential customers and show them what your gym has to offer. 

In addition, partnering with other businesses in your community can help you generate more foot traffic and word-of-mouth advertising. 

So if you are looking for new ways to market your gym, be sure to think outside the box and get involved in your community.

Conclusion:

So, whether you’re a new gym just starting out or an established fitness center looking for fresh ideas to market your business, we hope this article has given you some inspiration. 

With a little creativity and planning, you can use any of these methods to attract more customers and help them discover the benefits of working out at your gym. 

What marketing techniques have you found most successful in promoting your fitness business?