EP.8: What Type of Content Works Best for Gyms on Social Media?

Andrew: In this episode, we're going to take a look at the different types of content that work best for gyms when it comes to social media.

Hi, if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients on demand.

I've been doing a lot of research lately into what type of content works best for gyms and fitness businesses in general when it comes to social media. 

And in this episode, I'm going to share some of that information with you. So stay tuned.

1. Share photos and videos of members working out and achieving their fitness goals

If you're looking for the best content to share on your gym or studio's social media, look no further than photos and videos of your members working out and achieving their fitness goals. 

These types of posts not only show off your facility and the type of equipment you use, but they also inspire other people to get fit and achieve their own fitness goals. 

And who doesn't love a good before-and-after story? Seeing someone transform their body through hard work and dedication is sure to motivate others to start their own fitness journey. 

So if you want to create content that will engage and inspire your audience, make sure to share photos and videos of your members working out and achieving their fitness goals.

2. Post motivational quotes that inspire people to work out and stay healthy

Fitness studios and gyms across the globe are constantly looking for the best content for gyms on social media. 

They want posts that will inspire people to come in and work out, as well as posts that will encourage people to stay healthy. 

Fortunately, there are plenty of quotes out there that fit the bill.

 For example, consider the following powerful quote from Arnold Schwarzenegger: 

"The first step is to get off your butt and do something." 

This quote is not only motivating, but it's also relatable. 

Everyone can find themselves in a situation where they need to get up and get moving. And when they do, they'll be one step closer to their fitness goals.

Another great quote comes from Jack LaLanne: 

"Exercise is king. Nutrition is queen. Put them together and you've got a kingdom." 

This quote stresses the importance of both exercise and nutrition in achieving optimal health. 

It's a reminder that we can't just focus on one aspect of our health; we need to take a holistic approach. 

These are just two of the many quotes that can inspire people to live healthier lives. So if you're not using quotes to inspire your target audience, why not give it a go this week? 

3. Share tips on staying healthy, such as how to eat right or how to work out effectively

The most important thing for any gym social media account is to post relevant and engaging content. Relevant content will differ from gym to gym, depending on the type of clients they cater to. 

However, some examples of relevant content might include workout tips and healthy recipes. 

Engaging content, on the other hand, is content that will get people talking. 

This could be anything from guest blogs to competitions and giveaways.

It's also important to remember that different social media platforms will require different types of content. 

For example, Facebook is a great platform for sharing longer articles and blog posts, whereas Twitter is better suited for quick updates and photos. 

By understanding the strengths and weaknesses of each platform, gyms can ensure that they are

4. Run contests and giveaways for memberships or free sessions

Gyms and fitness studios can use social media to engage with current and potential members in a variety of ways. 

One effective way to do this is to run contests and giveaways. For example, gyms can offer free memberships or free sessions as prizes. 

To increase engagement, gyms can ask followers to share their own fitness-related content using a specific hashtag. 

This helps to promote the gym while also highlighting the types of content that members are interested in. 

By running contests and giveaways, gyms can increase their visibility on social media while also giving back to their community.

5. Highlight the different services your gym offers, such as personal training or group classes

For gyms, social media is all about engaging with potential and current members. That means sharing content that is relevant to your audience and that provides value. 

A great way to do this is to highlight the different services your gym offers. For example, you could write a post about the benefits of personal training or share a schedule of upcoming group classes. 

By providing this type of information, you can show potential members what your gym has to offer and give them a taste of what it would be like to be a part of your community. 

In addition, this type of content can also help to build loyalty among current members by reminding them of all the great things your gym has to offer.

6. Share success stories from members who have seen results since joining your gym

As a gym owner, you're always looking for ways to engage your members and promote your brand. 

Social media is a great platform for doing both of those things. One of the most effective types of content is success stories from members who have seen results since joining your gym. 

These stories provide valuable social proof that your gym can deliver on its promises, and they help to build trust and credibility with your audience. 

If you're not already sharing success stories from your members, now is the time to start. You'll be surprised at the impact they can have on your business.

7. Upload infographics with interesting statistics about the health benefits of working out

When it comes to social media, gyms and fitness studios have a lot of options. 

Photos of healthy meals, before-and-after shots of successful weight loss journeys, and funny meme videos are all popular choices. 

But one type of content that often gets overlooked is the infographic. An infographic is a quick and easy way to share interesting statistics and data about the health benefits of working out. 

And since they can be easily shared on social media, they're a great way to reach a wide audience. 

Plus, infographics are highly shareable, so they have the potential to go viral and reach an even larger audience. 

So if you're looking for a new way to engage your followers on social media, consider creating an infographic about the health benefits of working out.

Conclusion:

When it comes to social media, gyms have a lot of options. They can post workout tips, healthy recipes, before-and-after photos, and more. 

However, not all content is created equal. What works best for one gym may not work for another. 

The key is to experiment and find what type of content resonates with your audience. If you're not sure where to start, try posting a mix of content and see what gets the most engagement. 

Over time, you'll be able to fine-tune your strategy and focus on the types of posts that generate the most interest. 

By Experimenting and paying attention to what your audience responds to, you can create a social media strategy that works best for your gym.

What about you? What Type of Content has worked best for you on Social Media? Let me know @andrewwallishq