Why aren’t more people booking with you—even though you’re a great coach? That’s where Search Everywhere Optimization comes in — a strategy to help you appear exactly where your ideal clients are already looking.
If you want to grow your business without relying on luck or algorithms, Search Everywhere Optimization is the strategy you need to master.
Because they’re searching for you everywhere… and you’re only showing up in one place.
Today, being found on Google is just the beginning.
To win trust and drive conversions, you need to show up—and be trusted—across the full search journey.
This is called: Search Everywhere Optimization.
This guide is your deep dive into Search Everywhere Optimization — a modern strategy for fitness professionals who want to show up where their clients are already looking, build trust, and turn attention into bookings.
Want a plug-and-play system to attract more clients? Check out the Fitness Marketing Playbooks →
What is Search Everywhere Optimization?
If you’re a personal trainer or gym owner relying solely on Google rankings or Instagram posts to grow your business, you’re leaving money on the table.
Your potential clients don’t just search one platform.
They Google your name.
They scroll your Instagram.
They check Reddit for real reviews.
They might even type your business into YouTube or ask ChatGPT if you’re any good.
This is where Search Everywhere Optimization comes in.
It’s the next evolution of fitness marketing strategy — one that meets your audience where they actually make decisions.
Traditional SEO vs. Search Everywhere Optimization
Let’s quickly clear something up.
Traditional SEO still matters.
Ranking your website for “personal trainer near me” or “best fat loss coach in Bristol” can absolutely bring you leads.
But today’s buyer journey doesn’t stop there.
Search Everywhere Optimization expands your visibility beyond Google — across YouTube, Instagram, TikTok, Reddit, local directories, third-party reviews, even AI-powered tools like ChatGPT and Perplexity.
It’s about building trust and discoverability across every platform your ideal client uses to find, compare, and evaluate fitness options.
This is especially important in 2025, where search behaviour is fragmented, fast, and deeply influenced by social proof and storytelling — not just keywords.
Imagine someone discovers your Reel. They’re interested, but not ready to book. What’s next?
They Google your name. They search for reviews. They scroll your profile. They might ask ChatGPT for the best coaches in your area.
Every one of these is a chance to win them—or lose them.
Why It Matters for Fitness Pros
This isn’t just for global brands.
In fact, Search Everywhere Optimization gives you a massive advantage as a local fitness coach, gym owner, or online trainer.
Because while your competitors are chasing likes, you’re building fitness business visibility and trust across the full client journey.
This approach helps you:
Get found online as a coach on every platform where decisions happen
Turn curiosity into credibility with omnichannel presence
Build a full-funnel fitness lead generation strategy that drives conversions
Managed vs. Influenced Experiences
Let’s break the concept down further.
We divide the modern fitness buyer journey into two types of search experiences:
1. Managed Experiences
These are channels you control — like your:
- Website
- Instagram profile
- YouTube videos
- Google Business listing
Here, you control the content, visuals, and messaging. You shape the story.
2. Influenced Experiences
These are spaces you don’t own, but you can show up in:
- Reddit threads
- ChatGPT responses
- YouTube reviews by others
- Forum discussions
- Blog comparisons (“Best personal trainers in Manchester”)
This is where your reputation gets built (or broken) by real-world feedback and social proof.
And it’s where fitness professionals often forget to optimise — even though these are some of the most trusted touchpoints in the decision-making journey.
The Shift: From Rankings to Relevance
Search Everywhere Optimization isn’t about trying to be everywhere all at once.
It’s about being visible, relevant, and trusted wherever your ideal client actually goes.
When you do this right, you stop chasing algorithms — and start building a reputation that follows your prospects across platforms.
This blog will show you how to implement this in your fitness business using one of the best examples out there: Mark Fisher Fitness — a studio that has mastered this strategy and used it to build an in-demand, personality-driven brand.
Next: Let’s break down how Mark Fisher Fitness gets discovered and trusted across the entire fitness buyer journey — and how you can do the same.
Case Study – Mark Fisher Fitness
So, how does this all play out in the real world?
Let’s look at one of the best examples of Search Everywhere Optimization in action: Mark Fisher Fitness (MFF) — a wildly successful boutique gym in NYC that combines Broadway flair with serious fitness results.
Mark and his team aren’t just visible.
They’re trusted.
They don’t rely on a single platform.
They meet their audience everywhere they go — and they do it in a way that feels authentic, fun, and aligned with their brand.
Whether someone first discovers MFF on Instagram, hears Mark on a podcast, or stumbles across a YouTube review — the experience is consistent, compelling, and conversion-ready.
Let’s break it down.Google: High-Intent Visibility
When you Google “Mark Fisher Fitness,” you’re met with a well-optimised Google Business Profile, loaded with glowing reviews, clear contact info, service offerings, and location details.
Their blog content — often personality-infused and educational — also ranks well in local SEO searches, supporting discoverability for terms like “fun gyms NYC” or “fitness for Broadway performers.”
Type: Managed
Trust Signal: Review volume, average rating, local map prominence, structured content
This is often where the Compare phase of the buyer journey kicks in. A great first impression here moves a browser closer to becoming a believer.
YouTube: Storytelling That Converts
MFF’s YouTube presence is small but mighty.
From gym walkthroughs to client testimonials, their videos blend humour, sincerity, and storytelling — which creates a feeling of trust before someone even steps through the door.
One standout example is their gym tour video — it walks the viewer through the space while showcasing the community vibe and coach personalities. It doesn’t feel polished or corporate. It feels real. That’s the point.
Type: Managed
Trust Signal: Personality, proof, transparency
This type of content serves both discovery and conversion. Someone unsure about whether the gym is “for them” gets a clear answer — fast.
Reddit: Unfiltered Credibility
Search Reddit for “Mark Fisher Fitness” and you’ll find organic conversations.
Former and current clients share what they love about the gym — from the unicorn-themed branding to the non-intimidating coaching style.
Unlike polished testimonials, Reddit threads offer unfiltered, third-party validation. That’s pure gold.
Type: Influenced
Trust Signal: Authentic community feedback, unsolicited recommendations
This is a crucial Compare phase platform.
Fitness prospects aren’t just looking at what you say — they want to hear what others say about you when you’re not in the room.
Instagram: Personality Meets ProofInstagram: Personality Meets Proof
MFF’s Instagram feed is instantly recognisable.
Bright colours, cheeky captions, team takeovers, member spotlights — all infused with their signature weird-and-wonderful vibe.
You’ll find a mix of:
- Before/after pics
- Behind-the-scenes reels
- Group workouts
- Staff humour posts
- UGC from happy Ninjas (aka members)
It’s not just content. It’s community on display.
Type: Managed
Trust Signal: Consistency, authenticity, visual proof of culture
Here, a user moves from curiosity to connection. The Instagram experience answers the silent question:
“Do I belong here?”Email, Podcast, & PR: Thought Leadership
Mark Fisher isn’t just running a gym. He’s a speaker, educator, and contributor to the fitness industry.
He’s been featured on countless podcasts, from business shows to health platforms.
His newsletter mixes fitness advice with philosophy and humour — creating yet another meaningful touchpoint for both prospects and peers.
Type: Mixed
Trust Signal: Expertise, values, unique perspective
This is especially powerful in the Discover and Compare phases — and it builds long-term affinity even among people who aren’t yet ready to buy.
Curiosity → Credibility → Conversion
Here’s what MFF gets right:
- They’re discoverable in search.
- They’re recognisable on social.
- They’re credible through client stories and third-party mentions.
- And they make conversion easy — with clear CTAs across every channel.
This is Search Everywhere Optimization at its best.
The key takeaway?
Mark Fisher Fitness doesn’t just rely on content to be seen.
They’ve architected a visibility ecosystem that makes clients feel confident before they ever walk in the door.
In the next section, we’ll look at why this matters for your fitness business — and how you can start implementing it without needing a massive audience or team.
Why Search Everywhere Optimization Matters for Fitness Pros
Let’s get real for a second.
If you’re a personal trainer, gym owner, or online coach, you’re probably already doing a lot of the right things:
- Posting Reels
- Creating content
- Maybe even blogging or emailing your list
But still — people aren’t booking.
You’re not getting the leads you expected.
It feels like your efforts just disappear into the algorithm void.
Here’s the uncomfortable truth:
People are checking you out across 4–6 different touchpoints before they decide.
And if you’re not visible — or not consistent — across those platforms, you’re leaking trust and losing clients.
QRIES: Why Isn’t Your Content Converting?
Let’s address the common frustrations I hear from fitness professionals every week:
That’s because posting alone isn’t enough. People don’t convert just from seeing you — they convert when they trust you. And trust takes multiple exposures across multiple channels.
Good — you shouldn’t. Instagram is part of the puzzle, but it’s not the whole picture. What happens after someone watches your Reel? Do you show up in their Google search? Can they find reviews or testimonials? Are you on YouTube or podcast interviews?
The old-school SEO mindset — chasing keywords and backlinks — doesn’t work on its own anymore.
But Search Everywhere Optimization?
That’s SEO evolved. It’s about showing up in the places your ideal clients are already searching, scrolling, or comparing — with content that meets them where they are.
Fitness Business Visibility Is No Longer Optional
Your potential clients are searching — and not just on Google.
They're:
If you’re only focusing on one platform, or only showing up inconsistently, you’re missing out on the trust-building moments that move people from curiosity to credibility to conversion.
This is why a proper fitness lead generation strategy must now include more than one platform — especially ones you don’t fully control.
Empathy + Credibility: You Don’t Need a Big Team
Now, I know what you’re thinking:
“This sounds like a lot. I don’t have a marketing department.”
Here’s the good news: you don’t need one.
I’ve implemented this strategy with:
It works because it meets people where they are.
It works because it builds trust.
And it works because it’s focused on real-world search behaviour, not vanity metrics or algorithm hacks.
Even if you only improve two or three touchpoints, you’ll begin to notice the difference in how people engage with your content, your offers, and your brand.
Think about it like this:
A potential client sees your Reel.
They Google your name → nothing comes up.
They search Reddit → no one’s mentioned you.
They ask ChatGPT → no result.
They move on to someone else.
Meanwhile, your competitor — who has optimised even just a few of these — gets the call.
This isn’t about being everywhere.
It’s about being everywhere that matters.
When done right, Search Everywhere Optimization helps you show up with the right message at the right moment — not just more often, but more effectively.
And in the next section, we’re going to map out exactly how your clients move from discovery to decision — so you can build a smarter strategy around it.
The 3-Stage Fitness Buyer Journey
Let’s zoom in on how people actually make decisions about hiring a personal trainer, joining a studio, or signing up for an online coaching program.
Because here’s what most fitness professionals forget:
Your prospects don’t just “Google and buy.”
They go through a multi-platform, trust-building process — whether you’ve mapped it or not.
That’s why the smartest coaches build their fitness marketing strategy around the search journey, not just the sales page.
The 3 Core Stages of the Fitness Buyer Journey
Think of this like your client’s “pre-sales warm-up.”
Before they ever DM you, sign up, or book a call — they’re asking questions and looking for answers.
We can break it into three core stages:1. DISCOVER
Client mindset:
“I know I want to get fit — but I don’t know where to start.”
Search example:
“What’s the best way to get fit over 40?”
→ Get discovered. Build curiosity. Introduce your voice.
→ Don’t sell — serve.
2. COMPARE
Client mindset:
“I’ve seen a few coaches. Now I’m figuring out who’s right for me.”
Search example:
“Best coaches in Manchester for busy parents”
→ Build credibility. Prove you’re trustworthy.
→ Remove friction and highlight why you.
3. ACT
Client mindset:
“I’ve done my research. I’m ready to take action — if the offer feels right.”
Search example:
“Book a free consult with X”
→ Make the action frictionless and appealing.
→ Convert browsers into buyers.
Why This Map Matters
If you only focus on the Act stage (e.g. “Book now”), you’ll miss everyone still researching.
If you only focus on Discover (e.g. Reels), you’ll miss those who are ready to buy but can’t find your booking link or testimonials.
You need content across all three stages — and it needs to feel connected.
Mapping your client’s journey is the first actionable step in applying Search Everywhere Optimization to your business.
Map Your Client’s Search Journey
Want to figure out exactly where your current marketing is strong — and where it’s leaking leads?
Download the Free “Search Journey Map” Worksheet
How to Build Visibility Across Touchpoints
Now that you understand the fitness buyer journey — from Discover to Compare to Act — it’s time to talk about execution.
This is where Search Everywhere Optimization becomes real.
The good news?
You don’t need to be on every platform, every day.
You just need to show up with clarity and consistency on the platforms your audience uses to make decisions.
Let’s break it down.
A. Managed Channels
These are platforms you control.
They’re your opportunity to shape the message, deliver proof, and guide the next step.
These are critical parts of any strong Search Everywhere Optimization strategy.
1. Website
Your website is still your digital HQ. But it’s only working if it’s doing all three of these things:
- Building trust (testimonials, client stories, professional design)
- Answering key questions (FAQs, clear services, pricing structure)
- Converting traffic into leads (free consult CTAs, lead magnets)
If your homepage is vague… if your booking page is buried… or if your blog hasn’t been updated since 2021 — you’re leaking leads.
📌 Tip: Structure your homepage using the StoryBrand approach: problem → solution → proof → action.
Need help improving your SEO or content structure? This article on Strategic Content Planning breaks down what to post, when, and why.
2. Google Business Profile
When someone types your business name into Google, this is exactly what they’ll see first. It should include:
- Verified location + opening hours
- Services clearly listed
- Recent photos
- At least 10+ reviews with keywords like “personal trainer” or “online coaching”
Want to appear in the map pack?
Optimising your profile is step one.
3. Instagram/TikTok Bios & Posts
Most fitness pros waste this space.
Your bio should clearly state:
- Who you help
- The transformation you offer
- What action to take next
📌 Tip: Add a call to action like:
“Helping busy dads over 40 lose 20lbs without fad diets.👇 Download your free 5-Day Kickstart.”
Pair this with content that actually shows the transformation — think Reels, carousels, pinned posts, and testimonials.
4. YouTube Videos and Shorts
Video builds trust faster than text ever can.
Even one or two solid videos — like a client case study, gym tour, or FAQ — can boost your visibility and authority massively.
- Use YouTube Shorts for “micro wins” and myths
- Use long-form videos for proof and storytelling
5. Lead Magnets + Email Nurture
Every touchpoint should lead somewhere — ideally your email list.
Once they’re on your list, you can:
- Deliver value (e.g. 5-day mobility guide, macro cheat sheet)
- Build trust (case study emails, personal stories)
- Invite action (limited-time offer, free consult CTA)
Even a simple 3-email welcome sequence can warm up leads without you lifting a finger.
B. Influenced Channels
These are places you don’t control — but you can absolutely show up in.
This is where your reputation is earned, not just claimed.
1. Client-Generated Reviews (Google, Trustpilot, Facebook)
Nothing beats social proof — especially when it’s specific, enthusiastic, and recent.
Encourage clients to mention:
- What problem they had
- How you helped
- What results they saw
Tip: Run a Review Booster Campaign:
Send a quick message to your last 10 happy clients with a direct link to your Google review form and a prompt like:
“If you found our sessions valuable, would you mind sharing a few words here?”
2. Reddit Threads
Reddit isn’t just for tech bros — people talk about fitness coaches, gyms, and online programs all the time.
You can’t control the conversation, but you can:
- Monitor for mentions
- Contribute genuinely to relevant threads
- Encourage satisfied clients to share their experiences there
3. ChatGPT Summaries and AI Mentions
AI platforms like ChatGPT and Perplexity now answer user questions with summaries pulled from public info.
The more consistent and credible your presence is across web and social platforms, the more likely you are to show up in these summaries.
Make sure your name, niche, and testimonials appear across platforms — that’s how AI learns to reference you.
4. Guest Podcast Appearances
Want to be seen as an expert in your niche?
Appear on podcasts your audience listens to.
Even small shows can build major credibility and serve as evergreen social proof.
5. Tagging and Community Shoutouts
Encourage members to tag you in:
- Their wins (“First session back!”)
- Event photos
- Results milestones
You can repost, comment, and build a network effect of shared trust.
You don’t have to optimise every one of these today.
But pick two managed and two influenced touchpoints to focus on this month.
If you show up consistently across them — with a clear message, visual proof, and friction-free next steps — you’ll be way ahead of 90% of fitness professionals who are still shouting into the algorithm void.
In the next section, we’ll run an audit of your current presence — and show you how to prioritise the platforms that drive the biggest results.
Audit and Prioritise Your Presence
Now that you understand the buyer journey and the key touchpoints — it’s time to assess how your brand stacks up.
Because here’s the deal:
You can’t optimise what you haven’t audited.
And you definitely can’t grow what you’re not tracking.
This is where most fitness pros get stuck. They’re posting on Instagram… writing the odd blog… but they have no idea:
- Where they’re showing up well
- Where they’re invisible
- And what’s actually moving the needle
Let’s fix that.
The Visibility Audit: Your Reality Check
Use the table below to complete a Search Everywhere Optimization audit of your brand presence.
You can do this manually in a Google Sheet or use my free [Search Visibility Scorecard Worksheet] to get started.
What This Audit Reveals
Once you’ve filled it out, look for patterns:
- Are you strong on social but weak in search?
- Do you have great client stories but nowhere to showcase them?
- Are people landing on your profile… but then getting lost?
Now Take These 3 Actions
1. Strengthen What’s Weak
Pick 1–2 underperforming platforms and upgrade them this week:
- Add a testimonial to your homepage
- Record a short client story for YouTube Shorts
- Refresh your bio with a compelling USP
Small improvements in high-visibility areas often produce quick wins.
2. Double Down on What’s Working
Look at your most engaged platforms or content types:
- Do people love your Reels? Turn them into blog posts.
- Are your newsletters getting replies? Start a LinkedIn article series.
- Does your gym tour video convert? Pin it on every platform.
Don’t reinvent — reinforce.
3. Repurpose Across Channels
One strong idea should never live in just one place.
Example:
A blog post → Instagram carousel → YouTube short → Email tip → Lead magnet bonus → Podcast talking point
When you repurpose strategically, you stay consistent without burning out.
This audit reveals where your current Search Everywhere Optimization efforts are weakest — and where to double down.
Pro Tip: Start with Your “Warm” Platforms
Focus first on platforms where you already have some presence and engagement.
That’s where momentum builds fastest.
Then, branch out to platforms that influence buying decisions (like Google, ChatGPT, or Reddit), where just one solid mention can increase conversions overnight.
Next up, we’ll walk through how to create a content plan aligned with each stage of the buyer journey — so you know exactly what to publish, where, and why.
Create Content That Matches Intent Across Search Everywhere Optimization Channels
To execute Search Everywhere Optimization properly, your content needs to match what the user expects at each stage.
You’ve done the audit.
You know where you’re strong — and where you’re invisible.
Now comes the most important question:
Are you publishing the right content for the stage your client is in?
Because posting a “Book Now” CTA to someone who just discovered you is like proposing on a first date.
Too soon. Too fast. No trust.
To make Search Everywhere Optimization work, you need to match your message to your prospect’s intent.
Let’s break it down stage by stage.
Stage 1: Discover
Client mindset:
“I’m interested in getting fit, but I’m just exploring right now.”
They don’t know you. They’re not comparing you. They’re not ready to commit.
Stage 2: Compare
Client mindset:
“I’ve seen a few coaches. I’m narrowing it down. Why should I trust you?”
This is where trust is won or lost.
Stage 3: Act
Client mindset:
“I’m ready. I just need to know what to do next.”
This is where clarity and friction-free action matter most.
Pro Tip: Reverse Engineer Your Funnel
Look at your current content:
- Is it all Discover-stage stuff (tips, quotes, motivation)?
- Are you missing Compare-stage proof?
- Are your Act-stage CTAs buried or unclear?
A prospect can’t take the next step if you never show them where it is.
You don’t need more content.
You need smarter content that speaks to the right person at the right stage — and nudges them forward.
A regular audit is key to ensuring your Search Everywhere Optimization efforts stay aligned with where and how people search.
In the next section, we’ll look at your website specifically — and how to make sure it’s optimised to build trust, load quickly, and convert cold leads into paying clients.
Trust, Speed, Structure = Your Website’s Job
Let’s be blunt:
You can have great Reels.
A strong email list.
A podcast interview or two…
But if your website is slow, messy, or hard to navigate — you’re killing conversions.
Your website is no longer just a “nice-to-have.”
It’s where trust gets confirmed — or lost.
When a potential client Googles you or clicks the link in your bio, your site is often their first deep impression of your brand.
So what do they see?
Let’s break this down.
1. Speed Matters — A Lot
A slow site = a bounce.
Google knows this. So do your prospects.
If your website takes more than 3 seconds to load, many users won’t stick around. That hurts both your rankings and your revenue.
Action Step:
Run your site through Google PageSpeed Insights
Look for:
- Mobile score (aim for 80+)
- Suggestions like image compression, script delays, and reducing unused code
Tip: Most PT sites are slowed down by unoptimised images or bloated page builders. Compress images and remove unnecessary plugins to fix this fast.
2. Trust Signals Build Confidence
Your design doesn’t need to be flashy — but it does need to feel trustworthy.
People want to know:
- You’ve helped others like them
- You’re credible and qualified
- There’s a real person behind the brand
Trust signals to include:
- Client testimonials (with names + photos if possible)
- Before/after photos or video reviews
- Media logos (“As seen in…” if applicable)
- Security badges on payment/check-out pages
- Professional design consistency (fonts, spacing, colour)
E-E-A-T in action: These elements show experience and trustworthiness, which Google’s algorithm increasingly prioritises — especially in health-related niches.
3. Structure & Layout = Usability (and Sales)
User experience (UX) isn’t just a web designer’s buzzword — it directly affects how long people stay, what they click, and whether they convert.
Your goal is clarity, not cleverness.
What to check:
- Clear headings with scannable benefits (“Lose 10kg Without Ever Going Back to Diets” > “Welcome to My Website”)
- Obvious call-to-action buttons (e.g. “Book Your Free Consultation” or “Download the 5-Day Plan”)
- Simple navigation (3–5 menu items max)
- Mobile-friendly layout (most fitness traffic comes from mobile!)
- Break up long blocks of text with:
- Bullet points
- Bold highlights
- Visuals (client photos, diagrams)
Bonus: Use a free tool like Hotjar or Microsoft Clarity to track scroll depth and see where users drop off.
QRIES + E-E-A-T in Action
Remember: your website plays a role in Reassurance.
After someone sees you on Instagram, hears about you on a podcast, or gets a recommendation from ChatGPT, what do they do?
They Google you.
They land on your site.
And they decide if you’re legit.
If your site:
Then you’ve just turned a curious browser into a booked consultation.
Even the best Search Everywhere Optimization strategy will fall flat if your website is slow, unclear, or lacks basic trust signals.
A fast, trustworthy website ties your whole Search Everywhere Optimization strategy together.
In the final section, we’ll look at the metrics that actually matter — and how to measure your visibility and trust across all platforms.
Metrics That Matter
You’ve done the work.
You’ve built visibility across platforms.
Your website is primed to convert.
Your content matches your prospect’s intent.
Now comes the part that separates hobbyists from real business owners:
Tracking what actually moves the needle.
Because if you’re not measuring the right things, you’re flying blind — and wasting effort on content that might look good but doesn’t build trust, drive action, or grow your fitness business.
Focus on Signal Over Noise
You don’t need to track everything.
But you do need to know if your content and platforms are:
If your site:
Here’s how to track the metrics that matter — broken down by platform.
Google (Website + Search Results)
- Click-Through Rate (CTR): Are people clicking your listing when they see it?
- Average Position (Rankings): Are your blog posts or landing pages showing up in search?
- Bounce Rate / Time on Page: Are visitors sticking around once they land?
→ Check “Performance” for CTR and position
→ Use “Pages” tab to see your top-performing URLs
Use: [Google Analytics 4 (GA4)]
→ Look at engagement metrics: time on site, conversions, scroll depth
YouTube
- View Duration: Are people watching your videos to the end?
- Watch Time: Are your Shorts or testimonials holding attention?
- Subscribers Gained: Is your content building an audience?
Use: YouTube Studio → Analytics
→ Look for retention graphs and viewer drop-off points
Instagram (or TikTok)
- Saves: A high signal of value — people want to come back to your content
- Shares: Great indicator that your message is landing
- Profile Clicks / Link Clicks: Are people moving from your content to your bio or website?
- Replies & Comments: Qualitative trust-building
Use: Instagram Insights (on mobile or Meta Business Suite)
→ Focus on individual post metrics — not just likes
Website
- Lead Conversions: Are people filling in your form, booking a call, or downloading your lead magnet?
- Page Depth: Are they browsing multiple pages?
- Top Pages: Which blog posts or services pages are doing the heavy lifting?
- Exit Pages: Where are they dropping off?
Use: Google Analytics 4
→ Go to “Reports” > “Engagement” > “Conversions”
→ Check form submissions, clicks on “Book Now,” or free download completion
Pro Tool (Optional): Use Hotjar or Microsoft Clarity to see scroll depth and heatmaps
Pro Tip: Use One Weekly Dashboard
You don’t need to check analytics every day — but you do need a rhythm.
Set a weekly 15-minute “Metrics Check-In” every Friday.
Track 3–5 key indicators in a simple spreadsheet or Notion doc:
TRACK:
Tool Tip:
Use Metricool or Later for multi-platform insights
Use GA4 + Search Console for site and Google data
Use YouTube Studio for video engagement
What To Do With the Data
The goal isn’t just to “track traffic.”
It’s to know where your trust is being built — and where it’s breaking.
When you watch your metrics through the lens of Search Everywhere Optimization, you’re no longer guessing.
You’re building a business that shows up, delivers value, and earns trust across the entire client journey.
Conclusion: Be Where Your Clients Are Looking
Let’s bring it home.
You don’t need to be everywhere.
You don’t need to be on every platform — just the ones that matter to your Search Everywhere Optimization efforts.
But you do need to be everywhere your ideal client looks.
That means showing up:
That’s what Search Everywhere Optimization is all about.
It’s not just about content. It’s about connection.
It’s not just about rankings. It’s about relevance.
And it’s not just about being seen — it’s about being trusted.
If you implement what we’ve covered in this guide, you’ll start to:
Prefer a DIY approach? Explore the Fitness Business Playbooks for proven frameworks and client-getting templates.
Your Next Step
Want help mapping your own Search Everywhere Strategy?
Grab the free worksheet here — and quickly identify where you’re showing up strong… and where you’re leaking leads.
Need personalised help?
Book a 1:1 Power Hour with me
Together, we’ll audit your visibility across platforms, uncover hidden opportunities, and build a 90-day plan to attract and convert the clients you actually want to work with.
Prefer a DIY approach?
Check out the Fitness Business Playbooks →
Each playbook gives you proven strategies, templates, and tools to help you market smarter — without wasting time or guessing what works.
Whether you start with the worksheet, the playbooks, or a Power Hour — the goal is the same:
Get found. Get chosen. Get booked.
No more wondering why people aren’t converting.
No more content that disappears into the void.
No more relying on luck.
Let’s build you a brand that gets found — and chosen.
