So, you want to start content marketing for your local gym or studio?
Great. You'll find it's one of the best ways to reach your ideal customer, keep them engaged with your business, and build brand awareness while doing so.
Follow my 13 Content Marketing Tips for your local gym or studio below, and you'll be on your way to a successful content marketing campaign in no time!
Content Marketing Tips: Make sure your website is mobile-friendly
1. Make sure your website is mobile-friendly
In this day and age, it's essential that your website is mobile-friendly.
With more and more people using their smartphones and tablets to access the internet, you don't want to lose out on potential customers because your website isn't responsive.
Take care of this important detail first, and then move on to the other tips.
2. Use informative, helpful content to attract new customers.
One of the best ways to attract new customers to your local gym or studio is by using informative and helpful content.
This could be in the form of blog posts, articles, tips lists, infographics, or videos.
Whatever you choose to create, make sure it's valuable and interesting to your target audience.
Content Marketing Tips: Share customer testimonials on social media to show the benefits of your services.
3. Share customer testimonials on social media to show the benefits of your services.
When you have happy customers, let them do the talking for you on social media.
Share their testimonials on your Facebook page, Twitter profile, and anywhere else you have a presence online.
Not only will this help to attract new customers, but it will also help to build trust among those who are already familiar with your business.
4. Get creative with your marketing efforts - offer discounts for first-time clients or create a special membership package just for moms.
One of the best ways to stand out from the competition is by getting creative with your marketing efforts.
Think about what you can offer that's unique and appealing to your target audience.
For example, you could offer a discount for first-time clients, or create a special membership package just for moms.
The possibilities are endless - just be sure to think outside the box.
Content Marketing Tips: asking questions on Facebook or Twitter
5. Engage with current and potential customers by asking questions on Facebook or Twitter.
People love to be acknowledged and recognized, especially by those they trust.
Make sure you're engaging with your customers on Facebook and Twitter - ask them questions, offer tips or advice, or share useful content that's relevant to your industry.
You'll build loyalty, show you care about their opinions, and grow awareness of your brand in the process.
6. Consider partnering up with other businesses in the area like restaurants, dry cleaners, etc...
One great way to reach more people with your content is by partnering up with other businesses in the area.
Think about businesses who would be a good fit for a partnership - like restaurants, dry cleaners, etc. - and reach out to them.
You can collaborate on content projects, offer special discounts to customers of both businesses, or just promote each other on social media.
The possibilities are endless, so get creative!
7. Offer free fitness classes at local schools during recess time as an incentive to get kids active and healthy.
Getting kids active and healthy is incredibly important, so offer free fitness classes at local schools during recess time as an incentive.
Not only will you be helping to get children excited about fitness, but you'll also have the chance to interact with new potential customers who are parents themselves.
Be sure to send flyers home with school children so that parents know about your business.
Content Marketing Tips: Host monthly events
8. Host monthly events such as "Yoga Wednesdays" or "Zumba Fridays".
Hosting monthly events is a great way to keep people engaged with your business.
It also gives them something to look forward to, which can encourage them to stick with their fitness goals.
"Yoga Wednesdays" or "Zumba Fridays" are both great ideas for monthly events - just be sure to promote them well in advance.
You can promote them on your website, social media pages, in your newsletter, and even with flyers or posters at your location.
9. Create a loyalty program that rewards returning members.
A loyalty program is a great way to show your appreciation to returning members.
It also encourages customers to keep coming back, which can help to boost your business.
There are many different types of loyalty programs - you could offer a free month of membership for every 10 visits, or send special discounts and offers to loyal members only.
Just be sure to make the terms and conditions clear, and promote your loyalty program prominently on your website and social media pages.
Content Marketing Tips: Put together promotional materials
10. Put together promotional materials such as flyers and brochures.
Put together promotional materials such as flyers and brochures to give to new customers so they can learn more about your business.
You could even create a "Welcome Kit" that includes tips on how to get started, discounts or coupons, and any other relevant information.
Having promotional materials at the front desk is also a great way to help your new customers get familiar with your brand.
11. Send out email newsletters every month.
Email newsletters are a great way to keep your customers up-to-date on what's going on with your business.
They're also a great way to share tips, advice, and other useful content with your audience.
Sending out email newsletters every month is a great way to stay top of mind and keep people engaged.
12. Start blogging about interesting topics related to health and wellness.
Blogging is a fantastic way to share tips and advice with your audience. It's also a great way to get people talking about your business online.
You'll build trust over time, attract loyal followers, and boost your SEO efforts in the process.
The more you are blogging the more you'll be seen as an expert in your industry.
You can even use blog posts to answer common questions that people have about fitness and getting healthy.
Content Marketing Tips: Spread word of mouth via referrals from happy clients
13. Spread word of mouth via referrals from happy clients!
Spread word of mouth by offering amazing customer service.
Happy customers are more likely to refer your business to their friends, family members, and colleagues.
As you continue to give them great experiences, they will happily recommend your business to others.
You can also offer incentives for referrals - if someone refers a friend or family member and that person signs up for a membership, the original referrer could receive a free month of membership or some other type of reward.
If you found this article helpful, please share! And if you have any questions or tips of your own to add, please leave a comment below. I'd love to hear from you.
