Welcome to another exciting episode of Fitness Business Blueprint: "How to Market Your Fitness Studio in 2022: 13 Strategies That Work BEST."

In this information-packed episode, we unveil the ultimate guide to marketing your fitness studio in 2022. Discover 13 powerful strategies that are guaranteed to deliver exceptional results, from community involvement and hosting charity events to creating a strong online presence through blogging and social media.

Learn how to attract new clients through free classes, discounts for military personnel, and partnerships with local businesses. Discover the impact of sponsoring sports teams or events, hosting workshops and masterclasses, collaborating with health professionals, and rewarding top performers.

By the end of this episode, you'll have a comprehensive arsenal of marketing strategies tailored specifically for your fitness studio, ensuring remarkable growth and success in 2022.

Join us now and revolutionize the way you market your fitness studio. Get ready to take your business to new heights with these 13 tried-and-tested strategies that work BEST.

You'll learn:

  • The Importance of Community Involvement and Credibility
  • How to Host Charity Events for Awareness and Word-of-Mouth
  • The Significance of Partnering with Local Businesses
  • How to Establish a Strong Online Presence
  • Effective Strategies for Client Acquisition
  • The Power of Sponsorships for Brand Awareness

Episode Transcript

EP.16: How To Market Your Fitness Studio In 2022: 13 Strategies That Work BEST

Andrew: If you're looking to market your fitness studio in 2022, then you're in the right place. In this video, I'm going to share with you 13 marketing strategies that are working best right now and will continue to work in the future

And if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients on demand.

So let’s now look at the 13 marketing strategies that are working best right now when it comes to market your fitness studio in 2022 and beyond.

1. Get involved in your local community

As a fitness studio owner, you have a lot on your plate. From managing your team to marketing your business, there's always something to be done. 

However, one of the most important things you can do for your business is to get involved in your local community. 

By establishing yourself as a valuable member of the community, you'll not only attract new members, but you'll also build goodwill and credibility. 

There are a number of ways to get involved in your community, from sponsoring local events to volunteering at schools and community centers. 

Find an activity that aligns with your studio's values, and get out there and make a difference. Not only will you feel good about giving back, but you'll also be building a foundation for long-term success.

2. Host charity events

Your fitness studio can do more than just help people get in shape – it can also be a force for good in the community. 

One great way to market your studio and give back at the same time is to host charity events. These can take many different forms, from organized group runs or walks to fundraising classes where all of the proceeds go to a worthy cause. 

Not only will these events help you raise money for a good cause, but they’ll also raise awareness of your studio and get people talking about your brand. 

And who knows – you might even inspire some of your participants to become regular members!

3. Partner with other businesses

These days, it takes more than just a great product or service to stand out from the competition. In order to really get ahead, you need to find innovative ways to market your business. 

One excellent way to do this is to partner with other businesses in your community. By teaming up with complementary businesses, you can reach a wider audience and tap into new markets. 

For example, as a fitness studio owner, you could partner with a local health food store or a swimwear boutique, fitness equipment store, hairdresser, nail salon owner, massage spa - the list is endless. On more than one occasion I have even partnered with real estate companies and local accountancy practices 

Not only will this help you boost your visibility, but it will also help you build relationships with other business owners in your area. 

So don't be afraid to think outside the box when it comes to marketing your business - partnering with other businesses is a great way to get started.

4. Create a blog and social media presence

If you're like most fitness professionals, you know that having an online presence is essential to growing your business. 

But with so many options out there, it can be tough to know where to start. Creating a blog and social media accounts is a great way to get started. 

Not only will this help you market your studio, but it will also give you a platform to share your knowledge and connect with potential clients.

When creating your blog, be sure to focus on topics that will be of interest to your target audience. 

For example, if you're a personal trainer who specializes in working with older adults, you might write about the benefits of exercise for this population. 

If you're a yoga instructor, you might write about the different types of yoga and its benefits. By sharing your expert knowledge, you'll be more likely to attract new clients and grow your business.

Social media is also a great way to connect with potential clients and promote your fitness studio. Be sure to post regularly and interact with your followers. 

Ask questions, offer tips, and share updates about your business. You never know who might be interested in becoming a client!

5. Offer free classes to newcomers

A fitness studio is a great way to get people active and improve their overall health, but it can be tough to get new clients through the door. 

One way to overcome this challenge is to offer free classes to newcomers. This not only helps introduce potential clients to your studio, but it also gives them a chance to try out different classes and find one that they enjoy. 

In addition, offering free classes can help you build up a base of loyal customers who are more likely to continue coming back even after the free trial period is over. 

While there may be an initial investment required to offer free classes, it can be a great way to market your fitness studio and attract new business.

6. Give discounts to members of the military and their families

By giving discounts to members of the military and their families, you can not only support those who have served our country, but also attract new customers to your business. 

Many people in the military are looking for new fitness studios to try when they are stationed in different places, and by offering a discount, you can show that you appreciate their service. 

In addition, you can use social media and other marketing channels to spread the word about your studio and your military discount. 

By being welcoming and inclusive, you can create a strong community at your studio that will keep people coming back.

7. Sponsor a local sports team or event 

Market your fitness studio by sponsoring a local sports team or event. You can use this opportunity to promote your brand and raise awareness about the importance of exercise and healthy living. 

By sponsoring a team or event, you'll also be able to show your support for the community. This is a great way to build goodwill and attract new customers. Plus, it's a fun way to get involved with the local scene. 

So, whether you're looking to support a cause or simply market your business, consider sponsoring a local sports team or event.

8. Hold workshops and masterclasses on healthy living 

Hosting workshops and masterclasses is a great way to market your fitness studio and promote healthy living. 

By offering educational events, you can position yourself as an expert in the field and attract new clients. 

Furthermore, by providing attendees with practical information, you can help them make lasting changes to their lifestyles. Of course, planning and executing a successful event takes time and effort. 

But the payoff can be well worth it, both in terms of publicity for your business and the impact you can have on people's lives. 

So if you're looking for a way to make a difference, consider holding a workshop or masterclass on healthy living. It could be the start of something truly transformational.

9. Collaborate with health professionals 

As a fitness studio owner, it's important to get the word out about your business and attract new customers. 

One way to do this is to collaborate with health professionals in your community. These professionals can help to promote your studio and bring in new clients. 

For example, you can partner with a local doctor's office or hospital and offer free or discounted memberships to their employees. 

You can also work with physical therapists and offer discounts for referrals. By collaborating with health professionals, you can reach a new audience and market your fitness studio more effectively.

10. Give back to your members 

By giving back to your members, you create loyalty and a tribe of raving fans who will market your fitness studio for you. 

There are many ways to give back, but some of the most impactful include offering free trials, holding contests and challenges, or simply saying "thank you" often. 

Whatever route you choose, make sure your actions are genuine and that your customers feel appreciated. 

When members feel valued, they are more likely to stick around - and to tell their friends about your business. So show your members some love, and watch your fitness studio thrive.

11. Make it easy for people to sign up for classes 

Marketing your fitness studio can be a challenge, especially if you're just getting started. You need to find creative ways to get the word out and attract new clients. 

Once you've got people interested in your studio, though, you need to make it easy for them to sign up for classes. 

If potential clients have to jump through too many hoops, they'll likely give up and look elsewhere. The best way to avoid this is to have a clear and simple registration process. 

Make sure all the pertinent information (class times, prices, etc.) is readily available, and that signing up only requires a few clicks. 

By making it easy for people to sign up, you'll be more likely to convert interested prospects into paying clients.

12. Keep your studio clean and organized 

Keep your fitness studio clean, organized and looking its best at all times. 

This includes the front office area, reception area, bathrooms, locker rooms, group fitness room and any other areas of your facility that members have access to. 

First impressions are everything, so you want to make sure that your studio is spotless and inviting. A clean and well-organized studio will also help you run your business more efficiently. 

When things are in their proper place, you can find what you need quickly and get back to teaching classes or working with clients. In addition, a tidy studio will help create a calm and positive environment for both members and staff. 

So take a few minutes each day to tidy up your space and stick to a regular cleaning schedule. Your studio will be the better for it.

13. Reward your top performers

As any fitness studio owner knows, happy members are essential for a successful business. Not only do they help to spread the word about your studio, but they're also more likely to continue their membership and refer their friends. 

That's why it's important to reward your top performers. Not only will this help to keep them engaged, but it will also show other customers that you value their loyalty. 

There are a number of ways to rewards your top performers, such as offering discounts on future purchases or giving them access to exclusive events. 

Whatever you choose, make sure that your rewards reflect your brand and appeal to your target market. 

By showing your appreciation for your top performers, you'll not only keep them coming back, but you'll also attract new members.


So there you have it – thirteen marketing strategies that will work in 2022 and beyond. 

Of course, these aren’t the only techniques you can use to market your studio; they are simply some of the most effective methods we’ve seen so far. 

But remember, in order for any marketing strategy to be successful, you need to constantly test and measure its results. 

Try out a few of these ideas and see which ones work best for you and your business.

Are there any other tactics you think should make this list? Let me know by sending me a message. You can find me @andrewwallishq 

Stay updated with the latest episodes

Subscribe now and gain valuable insights for your fitness marketing success!

About the author 

Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Are You Making the Most of Your Fitness Business Marketing? Find Out Now with this Free Checklist!