Are your posts getting lost in the noise of social media? If you've ever wondered when to share your captivating gym updates, wellness tips, and motivational stories for maximum impact, you're in the right place. Welcome to the latest episode of Fitness Marketing Blueprint titled "The Best Times To Post On Different Social Media Platforms!

In this episode, I'll reveal the optimal posting times for popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Discover the magic hours when your target audience is most active and receptive to fitness-focused content. By strategically timing your posts, you'll capture their attention and skyrocket engagement.
But wait, there's more! I'll also share expert strategies for maximizing your posting schedule across different time zones. No matter where your audience is located, you'll learn how to reach them at the perfect moment, ensuring your content resonates and connects on a global scale.

Get ready to boost your visibility, increase brand awareness, and drive more leads to your fitness business. By following the insights and tactics I share in this episode, you'll gain the competitive edge needed to stand out in the crowded social media landscape.

If you're a gym owner, personal trainer, or wellness influencer looking to make a significant impact online, this episode is a game-changer. So grab your headphones and join me as we unlock the secrets of social media timing. Tune in now and revolutionize your social media strategy!

You'll learn:

  • The best times to post on Facebook, Twitter, LinkedIn, Instagram, and Pinterest for maximum engagement.
  • How posting during specific time frames can help you reach a larger audience on different social media platforms.

Episode Transcript

EP.5: The Best Times To Post On Different Social Media Platforms

Andrew: Want to know the best times to post on different social media platforms? In this episode, I'm going to break it down for you so that you can get the most exposure for your content.

Hey there! If we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients and members on demand.

In this episode, I'm going to talk about the best times to post on different social media platforms. Now, this is something that a lot of people are interested in, but no one really has time to sit down and figure out. So I'm going to do it for you and hopefully, make it easy to understand.

1. Facebook- Weekends and evenings (between 8pm and 11pm)

Facebook is a great way to stay connected with friends and family, but when is the best time to post? 

According to recent studies, weekends and evenings are the best times to post on Facebook. Between 8pm and 11pm in your time zone, people are more likely to be checking their newsfeeds and interacting with friends. 

This is the perfect time to post photos or updates about your day. Of course, every Facebook user is different, so it's important to experiment a bit to see what works best for you and your audience. 

But if you're looking for the best time to reach the most people, weekends and evenings are definitely the times to post on Facebook.

2. Twitter- Weekdays during the morning and afternoon (from 7am to 3pm)

If you're looking to maximize your engagement on Twitter, the best times to post are weekdays during the morning and afternoon. 

This is when most people are active on the platform, so you're more likely to reach a larger audience. 

However, it's important to note that engagement patterns vary widely from person to person, so you should experiment with different posting times to see what works best for you. 

Pay attention to when your followers are most active and try to post during those times. With a little trial and error, you'll eventually find the perfect posting schedule for your Twitter account.

3. LinkedIn- Weekdays during the morning (from 7am to 10am)

If you're looking to maximize your engagement on LinkedIn, consider posting during weekdays in the morning. 

Studies have shown that this is when users are most active on the site. And since LinkedIn is a professional network, people are more likely to be checking it during work hours. 

So if you want your post to reach the most people, aim for weekdays between 7am and 10am. Keep in mind, though, that this is just general advice. 

Every user is different, so you'll still need to experiment to see what times work best for you and your audience.

4. Instagram- Any time except for Wednesday nights and Thursday mornings

If you're looking to get the most engagement on your Instagram posts, the best times to post are any time except for Wednesday nights and Thursday mornings. 

That's because those are the times when people are least likely to be checking their Instagram feeds. Instead, try posting during the early morning hours or late at night, when people are more likely to be scrolling through their feeds. 

You could also try posting on weekends, when people generally have more free time to spend on social media. 

Regardless of when you post, though, the most important thing is to create quality content that your followers will enjoy. 

So as long as you're doing that, you'll be sure to see some great engagement on your posts.

5. Pinterest- Saturday mornings

There's something about a Saturday morning that just feels lazy and perfect. The best part of waking up is not having to rush out the door to get to work or school. 

You can take your time savoring a delicious cup of coffee and scrolling through your favorite social media sites. 

If you're a business owner, you may be wondering if there's a best time to post on Pinterest. Well, according to the experts, Saturday mornings are one of the best times to reach your target audience. 

Since people are usually relaxed and in a good mood on weekends, they're more likely to engage with content that is fun and informative. 

So if you want to maximize your chances of reaching potential members, make sure to post on Saturday mornings!


In conclusion, there is no definitive answer to the best times to post on social media platforms. 

However, by understanding the different activities and patterns of users on each platform, you can increase your chances of reaching your target audience. 

For example, Facebook users are most active in the evening, whereas Twitter users are more likely to check their feeds throughout the day. 

Similarly, Instagram users are more likely to be active at night. Ultimately, it is important to experiment and find what works best for you and your business.

What about you? What times work best for you when posting on social media? Let me know @andrewwallishq

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About the author 

Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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