EP.19: 7 Creative Fitness Marketing Ideas you Shouldn’t Miss to Attract New Clients in 2022

Andrew: Are you looking for some new and creative ways to market your fitness business? In this episode, I'm going to outline seven marketing ideas that you shouldn't miss out on if you want to attract more clients.

Introduction: Hi, if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients on demand.

1. Promote your fitness classes on social media platforms like Facebook and Instagram 

As a fitness professional, you may be wondering how best to market your services on social media platforms like Facebook and Instagram. 

There are a number of things you can do to ensure that your posts are seen by potential clients and that they have the maximum impact. 

First, it's important to understand how these platforms work.Facebook and Instagram use algorithms to determine which posts are shown to users. 

This means that even if you have a large number of followers, there's no guarantee that they'll see your posts unless you take steps to improve your visibility. 

One way to do this is to use relevant keywords and hashtags in your posts. This will help the algorithm to recognize your content as being relevant to users who are interested in fitness and health. 

Another way to improve your visibility is to interact with other users on these platforms. Like and comment on relevant posts, and share interesting articles or inspiring quotes. This will help to build up a relationship with potential clients and show them that you're an expert in your field. 

Finally, don't forget to include a call to action in your posts, such as inviting users to sign up for your newsletter or visit your website. 

By following these tips, you can maximize your chances of success when marketing your fitness business on social media platforms like Facebook and Instagram.

2. Give out free trial memberships to new clients 

One of the most effective Fitness Marketing strategies is to offer free trial memberships to new clients. This allows them to experience your facility and your services firsthand, without any obligation. 

If they enjoy their experience, they are much more likely to become a paying client. Additionally, free trial memberships can be a great way to generate word-of-mouth marketing, as satisfied clients and members are likely to tell their friends and family about their positive experience. 

So if you're looking for a way to grow your business, consider offering free trial memberships to new clients. It just might be the best decision you ever make.

3. Offer discounts for bulk purchases of class packages

This is a great way to attract new clients, as well as encourage existing clients to purchase more classes. There are a few things to keep in mind when offering such discounts, however. 

First, you'll need to decide what type of discount to offer. 

A percentage off the total purchase price is a common option, but you could also offer a set amount off or a free class for every 10 purchased, for example. 

Second, you'll need to decide how many classes must be purchased in order to qualify for the discount. 

Lastly, you'll need to determine how long the discount will be valid for. Once you've decided on these details, be sure to promote the discount prominently on your website and social media accounts.

4. Provide nutrition and wellness advice to your clients 

It is important to find a few creative ideas that fit your business model and that will engage your target audience.

One way to market your fitness business is to provide nutrition and wellness advice to your clients. 

Many people are interested in leading healthier lifestyles, but they do not always know how to make the changes necessary to improve their health. 

As a fitness professional, you have the knowledge and expertise to help them make these changes. You can offer tips on healthy eating, share recipes for healthy meals, and provide advice on how to get started with an exercise routine. 

By offering this type of information, you can help your clients lead healthier lives and reach their fitness goals.

5. Hold fitness contests and challenges among your clients 

Fitness marketing can be a challenge. You want to promote healthy living and physical activity, but you also need to find ways to get people excited about your brand. 

One great way to do this is to hold fitness contests and challenges among your clients. This is a great way to engage your clients and members, get them talking about your brand, and encourage them to stay active. 

Fitness contests and challenges can take many different forms, so be sure to tailor them to your unique business. 

But whatever form they take, fitness contests and challenges are a great way to get people talking about your brand and motivate them to stay fit and healthy.

6. Collaborate with other local businesses in the health and wellness industry 

Fitness Marketing can be a great way to get people interested in your product or service. However, it can be difficult to stand out from the crowd. 

One way to do this is to collaborate with other local businesses in the health and wellness industry. This can help you reach a wider audience and gain valuable exposure for your business. 

Fitness Marketing can also help you build relationships with other businesses, which can lead to new opportunities down the road. 

So if you're looking for ways to take your Fitness Marketing to the next level, consider collaborating with other local businesses. 

It's a great way to get exposure and build relationships that can benefit your business in the long run.

7. Make a video about your fitness program and post it on YouTube or other social media platforms 

Anyone who has ever tried to get in shape knows that it's not always easy to stick with a fitness program. 

With so many other things competing for our attention, it's all too easy to let our health and wellbeing fall by the wayside. 

That's why it's important for fitness businesses to get creative with their marketing. 

One great way to do this is to make a video about your fitness program and post it on YouTube or other social media platforms. 

A well-made video can be a powerful tool for recruiting new members and motivating existing ones. 

It can also help you to build relationships with your clients and members and create a sense of community around your brand. 

So if you're looking for a creative way to market your fitness business, consider making a video. It could just be the thing that helps you to achieve your goals.

Conclusion:

These seven creative fitness marketing ideas should give you a good starting point for attracting new clients in 2022. 

Keep in mind that the key to success is being creative and constantly testing new strategies to see what works best for your business. 

What about you? What creative ways do you use to market your fitness business? Let me know @andrewwallishq