EP.20: 10 Ways to Market Your Personal Training Business For Free- Fitness marketing Blueprints

Andrew: In this episode, I'm going to outline 10 ways that you can market your personal training business for free.

Hi, if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love and I do that by helping them grow and monetize their visibility so they can get clients on demand.

1. Build a website to promote your personal training business 

One of the best ways to market your personal training business for free is to have your own website. 

This will allow you to share details about your personal training business, as well as outline the benefits your services bring to the clients you serve. 

In addition, having a blog connected to your website can be a great way to take advantage to connect with potential clients and members and build rapport. 

By providing helpful tips and advice, you can show potential clients that you are an expert in the field of personal training. 

In addition, by offering discounts or promotions on your blog or website, you can attract new clients and members and grow your business. 

This is a long term marketing strategy but done correctly can help in generating hundreds of visitors to your website each week organically through Google.

So if you're looking for a way to market your personal training business for free, I strongly recommend starting a blog or website today.

2. Create social media accounts for your business and post regularly 

As a personal trainer, one of the best ways to market your business is through social media. 

By creating accounts on platforms like Facebook, Twitter, and Instagram, you can reach a wide audience with little to no cost. 

And by posting regular updates, you can stay top of mind for potential clients.

Of course, simply having social media accounts is not enough. To be effective, you need to post quality content that your target audience will find useful or interesting. 

This could include blog posts, tips and tricks videos, or even just inspiring quotes. Whatever you post, make sure it is relevant to your brand and will appeal to your ideal client.

By taking the time to create and maintain social media accounts for your personal training business, you can reach a large number of potential clients and grow your business for free.

3. Make a video about your personal training business and post it on YouTube 

YouTube is a powerful marketing tool that you can use to promote your personal training business. 

By creating a short video about your services and posting it on YouTube, you can reach a wide audience of potential clients. 

When making your video, be sure to include information about your qualifications and experience as a personal trainer. You should also highlight the unique features of your business, such as your philosophy or approach to fitness. 

Finally, don't forget to include a call to action at the end of the video, encouraging viewers to contact you for more information. 

By using YouTube to market your personal training business, you can reach a large number of new clients without spending any money on advertising.

4. Distribute flyers in your local community 

One of the best and most effective ways of marketing your personal training business for free is by distributing flyers in your local community. 

This is a highly effective marketing technique as it allows you to target a specific group of people - namely, those who live near your gym or studio. 

Furthermore, it is a relatively low-cost way to promote your business. All you need is a printer and some paper, and you can reach hundreds or even thousands of potential clients and members. 

So if you're looking for a cost-effective way to market your personal training business, consider distributing flyers in your local community.

5. Give talks or presentations about personal training to groups or organizations 

Market your personal training business for free by giving talks or presentations about personal training to groups or organizations. 

This is a great way to get your name and face out there, as well as generate interest in your services. And in doing so, it positions you as an authority figure in your specific niche.

When choosing a topic to focus on, try to align it with the interests of your target market. For example, if you specialize in working with seniors, you could discuss the benefits of personal training for overall health and well-being. 

If you have experience working with athletes, on the other hand, you could talk about how personal training can help improve performance. 

No matter what topic you choose, make sure to deliver your presentation in an engaging and professional manner.

6. Network with other professionals inside and outside of the fitness industry 

As a personal trainer, one of the best ways to market your business is by networking with other professionals, both in the fitness industry and within your community. 

This can be done by attending industry events, joining online forums, or simply connecting with other trainers on social media. 

By building relationships with other professionals, you can not only learn from their experience but also gain access to a larger potential client base. 

In addition, by networking with other professionals, you can stay up-to-date on the latest industry trends and innovations. 

Ultimately, networking is an essential way to grow your personal training business and build your professional brand.

7. Participate in online forums and discussions related to personal training 

For many personal trainers, online forums and discussions can be a great way to market their business for free. 

By participating in these forums, trainers can build their reputation as experts in their field and attract new clients. 

Additionally, online forums provide an excellent opportunity to network with other professionals and learn about new trends in the industry. However, it is important to keep in mind that not all online forums are equal. 

Some are more active than others, and some may be better suited to your particular area of expertise. 

When choosing which forums to participate in, be sure to research them carefully to ensure that they will be a valuable use of your time.

8. Write articles for online or print publications related to personal training 

There are many ways to market your personal training business. You can put up flyers in local businesses, put an ad in the newspaper, or even hand out business cards. 

But what if you could market your business for free? Here are some ideas to get you started.

First, start a blog and write about topics related to personal training. Include tips on getting started with a workout routine, staying motivated, and choosing the right exercises for different goals. 

Be sure to include your contact information so that readers can reach you if they have any questions. 

You can also submit articles to online directories and directories related to fitness and health. By writing articles, you can build your reputation as an expert in the field and attract more clients.

You can also offer free e-books or reports on fitness and health topics. You can give these away as incentive for people to sign up for your mailing list or follow you on social media. 

By offering valuable information, you can build trust with potential clients and show them that you know

9. Attend fitness industry trade shows and conferences

If you really want to get your name out there and market your personal training business, one of the best things you can do is to attend fitness trade shows and conferences

This will not only help you network with other professionals in the field, but it will also give you a chance to showcase your services and speak with potential clients. 

In addition, attending trade shows and conferences can help you stay up-to-date on the latest industry trends and developments, which can give you a competitive edge. 

So if you're serious about marketing your business, make sure to add trade shows and conferences to your marketing strategy.

10. Get involved with charity events that promote physical activity

There are countless charity events that promote physical activity, and getting involved is a great way to market your personal training business for free. 

For example, you could volunteer to lead a group of walkers or runners in a local 5K race. Or, you could donate your time and expertise to help plan and organize a charity fitness event. 

Not only will you be able to reach potential clients through these activities, but you'll also be supporting a good cause. 

And, as an added bonus, you may even find yourself inspired by the participants' enthusiasm and commitment to improving their health.

Conclusion: 

So there you have it! 10 ways to market your personal training business for free. 

These are just a few of the many options available to you, so be creative and experiment with different strategies until you find what works best for you and your target audience. 

And don't forget to let me know how it goes! I’m always here to help and offer advice on growing your fitness business.

What about you? What free marketing methods have you used to market your fitness business? And how well did they go? Let me know @andrewwallishq