Welcome to another podcast episode of Fitness Marketing Blueprints.

In this episode, I will share how to craft persuasive TikToks for selling your personal training services, mastering attention-grabbing titles, showcasing your expertise, explaining benefits, and offering free trials to potential clients. Gain insights on building trust, engaging with viewers, and leveraging TikTok's algorithm to enhance visibility and revenue potential. Unlock the power of TikTok to propel your personal training business forward and help clients achieve their fitness goals.

You'll learn how to:

  • Crafting attention-grabbing titles for TikTok videos to effectively market personal training services.
  • Building trust by introducing yourself and explaining your credentials as a personal trainer.
  • Explaining the benefits of working with you as a personal trainer and tailoring fitness programs to individual needs.
  • Showcasing your skills and experience through engaging content to establish expertise.
  • Offering free consultations or trials to potential customers as a way to attract and convert viewers into clients.

Episode Transcript

EP.27: How to Make a TikTok That Sells Your Personal Training Services

In this episode, I'm going to outline how to make a TikTok that sells your personal training services.

Hey there, if we’ve never met before, my name is Andrew Wallis and I help empower fitness business owners to make an impact doing what they love I do that by helping them grow and monetize their visibility so they can get clients on demand.

If you're looking for ways to get more leads and sell your services, then you're in the right place. In this video, I'm going to show you how to make a TikTok that sells your personal training services like crazy. So sit back, relax, and let me show you how it's done.

1. Start by creating a catchy and creative title for your video

Creating an attention-grabbing title for your TikTok video is the first step in marketing your personal training services effectively. 

You want to choose something that is catchy and cannot be overlooked by potential clients. If you take the time to generate an engaging headline, it will help boost the viewership of your video, increasing your visibility as a personal trainer on TikTok. 

Think carefully about what words and phrases best encompass what your TikTok video has to offer, then let creativity and wit do their work! A well-crafted title will make all the difference!

2. Introduce yourself and explain why people should trust you as a personal trainer

It's important to introduce yourself and explain why people should trust you if you're marketing your personal training services on TikTok. You want potential customers to know that you have the skills, knowledge, and expertise to help them achieve their fitness goals. By introducing yourself and explaining your background, they can gain confidence that they are getting advice from someone who is capable of guiding them effectively. 

When it comes to their physical health, people will make sure that the person they hire knows what they're talking about and is an expert in their field. 

Therefore, giving a brief glimpse into your experience makes a big difference when it comes to gaining the trust of those looking for personal training services.

3. Show off your skills and experience as a personal trainer

Showing off your skills and experience as a personal trainer on TikTok is one of the most practical strategies you can use to promote your services. 

Your TikTok followers will feel more confident doing business with someone who has actual experience in the field, and TikTok’s approachable attitude makes this easier than ever before. 

A great way to get started is by introducing yourself on TikTok and narrating your journey as a certified personal trainer–you could even show snippets of workouts or include positive testimonials from previous clients. 

Whatever content you produce, it pays off to be seen as an expert in the field of personal training, so invest in TikTok content that sells your services!

4. Explain the benefits of working with you as a personal trainer

If you are a personal trainer looking to expand your reach, TikTok is a great way to start! TikTok is the perfect platform to explain the many benefits of working with you as a personal trainer. 

You have the chance to show off your ability to create unique and effective fitness programs that are tailored specifically to each individual client’s needs. 

On TikTok, you can demonstrate exercises, include motivating music, and share before-and-after transformation photos that make it evident what kind of results can come from working with you as a personal coach. You can also explain the unique kinds of support and services you offer as a trainer – like tips on nutrition, specialized programs that match each individual's needs, and unlimited access to your support and expertise. 

Get creative on TikTok and communicate how engaging with you as a personal trainer can open up possibilities for everyone who dreams of increasing their fitness levels!

5. Offer a free consultation or trial to potential customers

TikTok can be a great way to promote your personal training services. A great tip is to offer a free consultation or trial for TikTok viewers who watch your video. 

This will allow potential customers to experience the value of your services without any costs. 

You can also give discounts on any plans they book after the free trials, incentivizing people to seek out more information or book services with you. 

Your TikTok video is an opportunity not just to show off your incredible skills, but also to provide an engaging service that gives potential customers tangible rewards in return!

And lastly,

6. Thank viewers for watching and encourage them to share your video

Thanking viewers for watching and encouraging them to share your TikTok video is an important part of monetizing your TikTok account. Not only does this show appreciation for the people that take the time to watch your content, but it also helps to increase the likelihood of gaining new followers who could potentially purchase your personal training services. 

When viewers are thanked, shared videos receive more attention in TikTok's algorithms, therefore increasing visibility, growth potential, and revenue potential with customers. Taking the time to thank viewers and encourage sharing helps to ensure that TikTok users can live their best lives by working out with you.


With this guide, you have the tools to create a great TikTok to help sell your personal training services. Reeling in potential clients requires time and effort, but creating an effective ad is worth the reward of helping more aspiring athletes reach their goals. 

Think outside the box with inspiring messages and visuals, put yourself out there, and don’t forget to be creative while staying true to your brand identity. 

Show off your knowledge in short snippets that capture audiences’ attention, give helpful tips and advice with every post, and never underestimate the power of a good challenge. 

With this guide, you can create as many awesome TikToks as you want to help you sell your personal training services - so keep showing up each day on this unique platform for maximum reach! 

Do you have any questions about How to Make a TikTok That Sells Your Personal Training Services? Let me know in the comments below – I would be happy to help! And don't forget to subscribe to my channel for more great content!

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About the author 

Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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