How to Use Facebook Live: A Step-by-Step Guide

If you would like to know how to use Facebook Live to help you promote your business or personal brand, but are a little unsure where to begin or the steps you need to take, then this introductory step-by-step guide is for you.

Since launching Facebook Live in April 2016, more and more people are embracing the opportunity to create their own live video streaming directly from their mobile phones straight to their Facebook News Feed. If you are interested in learning how to use Facebook Live, then this step-by-step guide is for you!

Why should you be excited about Facebook Live?

Because it’s a fun and simple way for you to use the power of video to communicate your brand stories and build authentic relationships with fans and followers — in real-time.

However, for such a simple concept, Facebook Live has a lot of little nuances that you will need to learn if you want to get the most out of the platform.

This article will help you learn the best tricks and tricks that can make a big, big difference in how many people see your live broadcast, how they engage with it, and how it performs.

In this post, we’ll walk through how to broadcast on Facebook Live…

How to Broadcast on Facebook Live via your mobile phone

To get started, get out your mobile device and open the Facebook app.

Step 1: Go to the News Feed, and tap the “Live” option denoted by the Live icon.

How to Facebook Live - Step 1

You can also go live from your own Facebook profile. Open up the status bar by tapping the text that reads “What’s on your mind?” Then, select the “Live Video” option from the menu.

[divider style=’centered’]

Step 2: Give Facebook access to your camera and microphone when prompted.

You’ll stop receiving these prompts after the first time you use it.

Facebook would like access to your camera

[divider style=’centered’]

Step 3: Choose your privacy setting.

If you’re posting for a brand, you’ll probably want to make it public. If you’re posting as yourself, you might want to reserve your broadcast for friends.

Facebook: Choose your privacy setting

But if you’re new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to “Only Me.” You can find the “Only Me” option by clicking “More” and scrolling all the way to the bottom.

if you're new to Facebook Live and want to test it out first, or want to see what something will look like, then switch the privacy setting to "Only Me."

[divider style=’centered’]

Step 4: Write a compelling description.

Give your broadcast a description, which will show up on people’s News Feeds like a status update above the video.

Give your Facebook Live broadcast a description

To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about. Check out the example below from The White House’s live broadcast.

Facebook Live Broadcast example

Image Credit: Facebook

[divider style=’centered’]

Step 5: Tag friends, choose your location, or add an activity.

Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you’re shooting, or share what you’re doing in the broadcast. These touches can add more personalization to your video, increase discoverability, and make people want to tune in.

Tag friends, choose your location, or add an activity.

[divider style=’centered’]

Step 6: Set up your camera view.

Before you click “Go Live,” be sure your camera’s pointing in the direction you want it to. The background of your setup screen will show you what your camera sees. If you want to change the camera view to selfie or vice versa, simply click the rotating arrows icon in the upper right-hand corner of your screen.

Set up your camera view

The video will be a square, so it doesn’t matter whether you hold your mobile device vertically or horizontally.

[divider style=’centered’]

Step 8: Click the blue “Go Live” button to start broadcasting.

Once you click it, Facebook will give you a countdown — “3, 2, 1 …” — and then you’ll be live. As soon as you start streaming, your live video will appear in your News Feed — and others’ News Feeds — just like any other post.

Click the blue "Go Live" button to start broadcasting

Your broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds on Facebook will stumble upon your post.

[divider style=’centered’]

Step 9: Interact with viewers and commenters.

To keep your viewers engaged, encourage them to interact with your live video (which will help your ranking in others’ News Feeds). You can also interact with them both by speaking directly to them in your video and, if you want, by having someone else respond to comments from a desktop computer elsewhere.

Where can you see these comments? While you’re broadcasting, you’ll see the time elapsed on the top left along with the number of viewers, and comments will show up live on the bottom of your feed. They’ll appear in reverse chronological order, like on Twitter, so keep in mind that the earlier ones may be farther down.

Interact with viewers and commenters

Image Credit: Facebook Newsroom


Note: You can also block viewers during a live broadcast by tapping the profile picture next to a viewer’s comment and then tapping “Block.”

[divider style=’centered’]

Step 10: Click “Finish” to end the broadcast.

Once you do this, the video will stay on your Timeline or Page like any other video post.

[divider style=’centered’]

Step 11: Post your reply and save the video to your camera roll.

Once you finish your broadcast, you’ll be met with a screen similar to the one I’ve screenshot below. If you want to post it, that will enable others to view your video once you’ve stopped broadcasting. Then, tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping.

Post your reply and save the video to your camera roll

[divider style=’centered’]

Step 12: You’re done.

You can always go back to the post on your Timeline or Page and edit the description, change the privacy settings, or delete the video, just like you would any other post.

[divider style=’centered’]

Key Takeaway:

The benefits of Facebook live far surpass its downsides. Whether you are trying to grow your business or personal brand, going live on Facebook might be exactly what you need. It’s a cost-effective strategy that can help you increase your online reach and exposure while connecting with your audience.

Ready to go live but not sure about the content? Here is a video of some easy-to-do Facebook live ideas.


Facebook Live is the most sociable and genuine way to communicate key messages to your audience; it’s in the moment, as it’s happening, uncut and real. It’s a live channel giving your audience the chance to get to know who you are and what you are about.

If this post has resonated with you but you still have some questions and might be in need of help in mapping out your Strategy or plan of attack, then why not take advantage of a free strategy call? You can book one by clicking here

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Are You Making the Most of Your Fitness Business Marketing? Find Out Now with this Free Checklist!