OCTOBER – Healthy Habit Challenge




As colder weather and darker nights draw in, it’s the perfect time for members to renew their gym routine. 

October - Healthy Habit Challenge

Encourage this by running a 30 day challenge that’s designed to develop healthy habits. Give them daily tasks via email, social media, and in-club instructions, so they get back into the swing of exercising consistently. 

This will give your retention a boost and help keep people loyal throughout the upcoming holiday period.

October Story Idea Prompts 

Breast Cancer Awareness Month
  • October is Breast Cancer Awareness Month, and the media always covers Breast Cancer Awareness in a big way so are you able to raise funds and then write a press release about the event you ran? Do you know of any inspiring breast cancer survivor stories?
  • Halloween is big in October, but again, you’ll need an interesting angle. How about a rundown of Halloween treats listed from least healthy to most healthy? Or follow Andrew’s lead and run a Halloween-Themed Group Training class for free and invite the Community to attend in return for a small donation. Want a done-for-you marketing campaign? Email me for details
  • Macmillan Cancer Support here in the UK are running their GoSober for October campaign. They have a fundraising page full of ideas – https://www.gosober.org.uk/fundraising-ideas
National Nutrition Week

  • It’s National Nutrition Week in Australia on 14-20th October . The theme for National Nutrition Week 2018 is Try for 5, encouraging Australians to increase their vegetable consumption to the recommended five serves per day. 
  • World Arthritis Day takes place on 12th October and the 'Don't Delay, Connect Today' campaign, aims to highlight the importance of early diagnosis of RMDs (Rheumatic and musculoskeletal diseases) – can you write an article on the power of nutrition and/or exercise?
World Mental Health Day

  • Another worthy topic is World Mental Health Day that takes place on 10th October – what can you do to highlight this event?

About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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