Surfer SEO Review: Is it the Best SEO tool for Personal Trainers?

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Introduction SEO Surfer Tool

Surfer SEO is a tool used to help improve your website's ranking on search engines. 

The goal of the Surfer SEO tool is to make your website more visible to potential customers, which will in turn lead to more traffic and more sales opportunity.

Here's a quick overview of how Surfer SEO works and how it can benefit you as a Personal Trainer.

Quick Overview of How Surfer SEO Works

Search Engine Optimization (SEO) Concept On Laptop Screen Search Engine Optimization (SEO) Concept On Laptop Screen seo and content stock pictures, royalty-free photos & images

Search Engine Optimization (SEO) Concept On Laptop Screen

SEO tools provide you with a list of keywords that are relevant to your website. You can then use these keywords in your website content, including your title tags, meta descriptions, and alt text.

By using relevant keywords, you can improve your website's visibility on search engines and can help with the right content structure.

In addition, this SEO tool also offers other features such as content planning, SERPs Analysis, and Audit.

These features can further improve your website's ranking on Google page and help you attract even more visitors to your website. 

In this Surfer SEO Review we will closely examine Gym Owners and Personal Trainers to see how they can benefit from using this user-friendly and great SEO tool Surfer.

We'll discuss the importance of the SEO process, and how it can help you improve your business online, and we'll also provide you with a few tips on how to get to top-ranking pages.


Why is SEO Important?

Personal Trainer giving online streaming during New-Normal

As a Gym Owner or Personal Trainer, it's important to have a strong online presence. A large part of having a strong online presence is ranking high on Google rankings.

When potential customers search for Gyms or Personal Trainers in their area, you want your website to be one of the first results they see. This is where your SEO efforts come in.

SEO, or search engine optimization, is the process of improving your website's visibility on Google pages.

The higher your website ranks on Google, the more likely people are to find it and improve your monthly search volume.

And the more people that find your website, the more organic traffic you'll get. To make it sound so good, it means more clients for you!


Getting Started with Surfer SEO

Strong and determined female standing and cross arms in the gym. sports and health care concept

Now that we've discussed the importance of Surfer SEO, let's take a closer look at how Gym Owners and Personal Trainers can get started in using this content optimization tool.

As we mentioned earlier, Surfer SEO is a tool used to help improve your website's ranking on page results.

Surfer SEO works to make your website more visible to potential customers in page results through your blog post, which will in turn lead to more traffic and more business.

To get started, simply follow the steps below:

1. Go to the Surfer SEO website and click on "Sign Up" in the top right corner of the screen.

2. Enter your email address and password in the appropriate fields and then click on "Create Account".

3. Check your email account and click on the link provided in the message from Surfer SEO to activate your account.

4. Log in to your account and click on "Settings" in the top right corner of the screen.

5. In the "Settings" tab, enter your website's URL in the "Website Address" field and then click on "Save Changes".

6. You're now ready to start using Surfer SEO!

Features Offered by Surfer SEO

Some of the features offered by SEO Surfer include:

1. Ease of Use

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One of the best things about Surfer SEO is that it’s incredibly easy to use.

You don’t need any prior experience with SEO or website programming to be able to use this keyword research tool.

The interface is very user-friendly and intuitive. Even if you’ve never used a keyword research tool before, you’ll be able to figure out how to use Surfer SEO without any problems.

2. Research Keyword

Man computering with a laptop SEO keywording positioning.

If you're a personal body trainer, then you probably already know the importance of ranking high in Google. The competition is tight and you need to boost your online presence. You may already be familiar with other on-page SEO tools and other keyword research tools to help you in your content creation but this one will give you the better result.

After all, potential clients are not going to scroll through pages of results to find you. They're going to go with the first few options that show up. That's why choosing the best target keyword is so important. Check for keyword density and keyword difficulty.

When you are planning to create content for your website, try to create a list of relevant keywords aside from using Surfer.

Do a competitor analysis and use an SEO audit tool to check your competitor's strategy. Analyze critical keywords and follow the best practice to help you achieve your goal.

Learn More about Keywords

Keywords Research COMMUNICATION research, on-page optimization, seo

First, let's go over what keyword research is and why it's important. Keyword research is the process of finding words and phrases that potential customers are searching for in Google (or other search engines).

Once you've found it using a keyword research tool, you can optimize your website for them so that you rank higher in SERPs when people search for them.

Now that we've gone over why it's important in our Surfer SEO review, let's talk about how to use Surfer SEO for it.

The first thing you need to do is create an account on the Surfer SEO website. Once you've done that, log into your account and click on "Create."

Then, enter the URL of your website and click "Create." once again.

The next step is to enter a seed keyword. This is a word or phrase that best describes what your business does. For example, if you're a personal body trainer in New York City, then your seed keyword might be "personal body trainer New York."

Surfer SEO will now generate a report based on your seed keyword. 

This report will show you a list of related keywords which you can use. It will also show you where your website currently ranks for each keyword and what SERP features (such as featured snippets) are being used for those keywords. 

Once you have this information, you can start optimizing your website for the keywords with the highest monthly search volume. To do this, simply add those keywords to your website's title, meta description, headings, and content.

As long as you're using those keywords strategically and not stuffing them into your content artificially, adding them should help you rank higher in SERPs.

And when people search for those keywords and see your website at the top of the results list, they'll be more likely to click on it and become clients. 

Keyword research is essential if you want to increase your visibility online and get more clients. And while it might seem daunting at first, these tools like Surfer SEO make it easy to do.

So if you're ready to start ranking higher in SERPs and getting more clients, follow the steps we outlined above and use Surfer SEO for your keyword research needs.

3. On-Page SEO

For personal trainers who want to get their name out there, on-page analysis is the key. You can use a tool like Surfer to help you with keyword research and content optimization. Keep reading to learn more!

Why Do You Need On-Page SEO?

Cropped shot of a handsome young male fitness instructor using a laptop while working in a gym

On-page SEO is the practice of optimizing a website's content, structure, and other factors to improve its visibility in search engine results pages. This can involve adding relevant keywords to titles, headings, and body text, optimizing images and video content, and ensuring that site architecture is conducive to indexing by SERPs.

On-page SEO also includes measures to make sure that website visitors are able to find what they are looking for on your site. By following best practices for on-page SEO, you can improve your site's ranking in page results and attract more visitors.

It is one of the most important aspects of a successful SEO campaign. There are a number of factors that go into on-page SEO, including:

1. Title tags

2. Meta descriptions

3. Header tags

4. Image Alt text

5. Internal links

6. Anchor text

7. Pagespeed

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Title Tags

The title tag is the text that appears in the tab of a web browser when viewing a website. It is also used as the title of a search engine result. The title tag is important for SEO because it helps search engines understand what the page is about.

Meta description

The meta description is the text that appears in search engine results under the title. It is meant to describe the content of the page in a way that encourages people to click through.

Header tag

Header tags, also known as heading tags, are HTML tags that denote the importance of a certain piece of text on a web page. There are six levels of header tags, with level 1 being the most important and level 6 being the least important. Header tags are generally used to structure content on a web page, and to help search engines understand the hierarchy of a page's content.

Image alt text

SEO is all about optimizing your website to rank as high as possible in search engine results pages (SERPs). One of the most important aspects of SEO is ensuring that your website's images are properly optimized. This includes adding alt text to your images.

Alt text is the text that appears when an image is disabled or cannot be displayed. This text can be used to provide a brief description of the image, or it can be used to improve your website's SEO.

When you add alt text to your images, you are telling search engines what the image is about. This helps them rank your website higher in SERPs, because it tells them that your website contains relevant information.

Adding alt text to your images is a quick and easy way to improve your website's SEO, and it should be one of your top priorities when optimizing your website.

Internal link

Internal links are links that point from one page on a website to another page on the same website. They are an important part of SEO because they help search engines understand the structure of your website and how it relates to other pages on your site.

Internal links also help you pass PageRank and link juice (the value of a link) from one page to another, which can help your pages rank higher in search results.

Anchor text

Anchor text is the text you hyperlink to other pages on the web. When you click on the text, you're taken to the page designated by the webmaster.

Anchor text is a great way to help people find information on your site and can also help improve your site's search engine ranking.

Page speed

Page speed is a ranking factor for Google, though it is not the only one. Page speed is a measure of how quickly a page loads. The faster a page loads, the better it is for users and for SEO.

There are many things you can do to improve your page speed, such as optimizing images, reducing HTTP requests, and using a caching plugin.

There are a lot of factors that go into on-page optimization, but one of the most important is choosing the right keywords. Keywords are the words and phrases that people use when they search for something on the internet.

If you want your website to appear in Google page results for a particular keyword, you need to make sure that the keyword appears throughout your website's pages, especially in the titles and headings.

How Surfer SEO Can Help 

A beautiful young girl, looking at the camera with a smile on her face, holds a sign that the gym has reopened after a long time. A young handsome woman holding a yoga mat indicates that the gym has reopened.

Surfer SEO is a tool that can help you with all aspects of on-page optimization, from keyword research to content optimization. It's basically an all-in-one toolkit that makes it easy to improve your website's ranking in SERPs. 

One of the ways Surfer SEO can help you is by identifying which keywords you should be targeting.

It does this by analyzing the top-ranking pages for a given keyword and identifying which words and phrases those pages have in common. Armed with this information, you can then tweak your own website's pages to make sure they include those same keywords. 

In addition to providing you with keyword suggestions, Surfer SEO can also help you optimize your website's content around those keywords. It does this by analyzing both the content on your pages and the content on the top-ranking pages for a given keyword.

Based on its on-page analysis, it will make recommendations for how you can improve your own content so that it better aligns with what people are searching for.

Two women, female personal trainer talking to a woman about weights in gym.

If you're a personal trainer who wants to get more clients, optimizing your website for SERPs should be a top priority. And if you want to make sure you're doing it right, consider using a tool like Surfer SEO to help you with keyword research and content optimization.

With Surfer SEO's help, you can ensure that your website is ranking as high as possible in SERPs—and that means more people will be able to find you when they're searching for a personal trainer online.

4. Link Building

Link building is an important part of SEO and SurferSEO makes it easy to do.

SEO tools like this help you can find high-quality link opportunities and track your progress over time. You can also get insights into your competitor’s link-building strategies so you can replicate their success.

If you're serious about SEO, then you know the importance of building high-quality backlinks.

However, finding sites to link to can be a time-consuming process. That's where Surfer SEO comes in. Surfer SEO is a link-building tool that makes it easy to find places to get high-quality backlinks.

Beautiful and fit tired young woman at the gym taking a break from exercising.

1. Enter your target keyword into the Surfer SEO tool.

2. The tool will then generate a list of potential linking opportunities.

3. Select the opportunity that you want to pursue and click on the "Get Link" button.

4. Surfer SEO will then provide you with all of the information that you need to contact the site owner and request a link. 

5. Follow the instructions provided by Surfer SEO and you'll have a high-quality backlink in no time!

Building high-quality backlinks is an important part of any SEO campaign. However, finding sites to link to can be a time-consuming process.

The Rules of SEO Backlinks

How to Make an Engaging Lead Magnet Design

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SEO backlinks are links from other websites that point to your website. They are an important part of SEO because they help Google and other SERPs understand what your website is about.

The more high-quality backlinks you have, the higher your website will rank in search results.

There are a few things you can do to get more backlinks:

1. Publish great content on your website that people will want to link to.

2. Submit your website to popular directories and review sites.

3. Promote your website on social media platforms like Twitter and Facebook.

4. Exchange links with other websites in your industry.

5. Reporting and Analytics

Female personal trainer is planning workout routines for her fitness classes. She is in the office using a digital tablet, laptop and writing notes.

Surfer SEO provides you with detailed reports and analytics so you can track your progress and see how your website is performing in the SERPs.

You can also see which keywords are driving traffic to your website and which ones aren’t. This information is invaluable for making changes to your website and improving your SEO strategy.

As a personal body trainer, part of your job is to stay up-to-date with the latest fitness trends. This helps you create unique workout routines for your clients that will help them achieve their desired results.

You also need to be familiar with the different tools that can help you track your client's progress and assess their needs.

Exercising

This tool give you insights into how your website is performing. First, you need to sign up for a Surfer SEO account or if you already have one, just login. You will be able to access all of the features that Surfer SEO has to offer. 

Gym instructor explaining training to senior woman - using face mask

Once you are logged in, you will be taken to the dashboard. Here, you will see an overview of all of your data. You can use the filters on the left-hand side of the screen to narrow down your data and get specific insights into how your website is performing. 

To get started, click on the "reports" tab at the top of the page. Here, you will see a list of all of the reports that are available for you to run. For this example, we will run the "Keyword Performance" report. 

To do this, enter a keyword into the search bar and select "Keyword Performance" from the drop-down menu. Once you have done this, click on the "run report" button. This will generate a report that shows you how well that keyword is performing on your website. 

The report will show you a number of different metrics, including search volume, CPC, competition, and more. You can use these insights to improve your website and make sure that it is optimized for Google's search algorithm.


Tools You Can Use Using Surfer SEO

Content Editor

This is one of the most powerful features that Surfer SEO has to offer. The content editor allows you to make changes to your website's content and optimize it for Google's search algorithm. This is a valuable tool for making sure that your website is ranking high in the search results.

Step #4: Make Sure Your Lead Magnet Offers a Quick Solution

You can type your target keyword may it be long or short-tailed keywords or you may also import content from the URL. It will analyze your content and will give you recommendations on how you can improve it. You can also use this tool to check the competition and see what they are doing right.

The Content Editor will give you the recommendation metric to improve your content. As you can see from the screenshot provided. You will see a Content Score.

The Content Score will show you how well your content is optimized for the target keyword. It also measures the competition of your target keyword. In order to have a high-ranking article, you need to make sure that your Content Score is high.

The Content Structure will guide you on where to insert your target keyword.

As you can see, I've added my target keyword in the Title, H2, and in the body of the article. You need to make sure that you're using your target keyword in a way that sounds natural. If it sounds forced, then it will be difficult for Google to rank your article high in the search results.

The Content-Length will show you how long your Surfer SEO content should be.

In general, longer articles tend to rank better in Google's search results. This is because Google sees longer articles as being more comprehensive and informative. However, you should still aim to write quality content that is relevant to your target keyword.

Another good thing about the Surfer SEO Content Editor feature is that it allows you to automatically edit your article.

The other tools such as the fonts, alignment, images, etc. can be found on the top side of the screen. This is a convenient way to make sure that your article is well-optimized and looks great.

Keyword Explorer

Keyword Explorer - The keyword explorer tool helps you find research keywords to target on your website. This is a valuable tool for making sure that you are using the right keywords on your website and that you are targeting the right audience.

Site Audit

The site audit tool helps you identify any issues with your website that may be holding it back from ranking higher in the page.

This is a valuable tool for making sure that your website is optimized for Google's search algorithm. The Audit tool also provides you with the setting to choose between mobile or desktop.

The Site Audit will give you a list of all the pages on your website and will highlight any issues that need to be fixed. As you can see from the screenshot provided, there are a few errors on my website that need to be fixed. These errors include:

  • Missing titles

  • Missing meta descriptions

  • Broken links

It's important to fix these errors as they can hold back your website from ranking higher. The Site Audit tool also provides you with the setting to choose between mobile or desktop. I would recommend checking both so that you can see how your website looks on both devices.

SERP Analyzer

The SERP analyzer tool helps you track your website's progress. This is a valuable tool for keeping track of your website's performance and for making sure that it is ranking well.

Surfer SEO Content Planner

An SEO content planner is a tool that helps you plan and manage your website's SEO content. This is a valuable tool for making sure that your website's SEO content is well-organized and optimized for Google's search algorithm.

When you input your main keywords from the search bar, the tool will recommend to you a list of topics and ideas that can help you generate a content plan.

Benefits of Using SEO Surfer 

There are numerous benefits of using Surfer SEO to improve your website's ranking on Google pages. Perhaps the most obvious benefit is that it can help you attract more visitors to your website. More visitors means more potential clients, which can lead to more sales and more revenue for your business.

The Main Goal of your website is to increase your sales through traffic. This is why it is ideal and wise to invest in tools like Surfer SEO because it allows you to open more opportunities for your business to grow online.

Finally, Surfer SEO's link-building and backlink analysis features can also help you earn higher-quality backlinks from other websites, which can further improve your ranking on Google pages. 

Surfer SEO is a powerful tool that can help you improve your website's ranking on Google pages.

By using relevant keywords and taking advantage of the tool's other features, you can attract more visitors to your website and earn higher-quality backlinks from other websites.

If you're looking for a way to improve your website's ranking on Google pages, then consider using Surfer SEO.


Easy Access through the Google Chrome extension

1. Open the Google Chrome extension and navigate to the Extensions page.

2. Click on the "Load unpacked extension" button.

3. Navigate to the folder where you extracted the Surfer extension and click "OK".

4. The Surfer extension will now be loaded in your browser.

The Pros and Cons of Using Surfer SEO

Website owners who are looking to increase their traffic may find that Surfer SEO is a great tool to help them with this task but just like any other software, one should weigh the pros and cons of using Surfer SEO before making a decision.

Here are some of the pros and cons of using Surfer SEO:

The Pros:

  • Ease of Use: The program is designed for people with little to no experience in SEO.
  • Comprehensive Keyword Research: You can find profitable keywords that you may have never considered.
  • Site Audit: The software will check for errors that could be holding your website back from ranking higher.
  • SERP Analysis: You can track how well your website is doing in the page results over time.
  • Create Content Planning: The software can help you plan and organize your website's content so that it is optimized for Google's search algorithm.

The Cons:

  • The software can be expensive for some people.
  • You need to put in the work to get results. The software will not do all the work for you.
  • There is a learning curve associated with using the software.

At the end of the day, it is up to the website owner to decide if the pros of using Surfer SEO outweigh the cons.

If you are looking for an easy-to-use program that can help you with keyword research, site audits, and content planning, then Surfer SEO may be a good option for you.


How Much Does Surfer SEO Cost?

Surfer SEO has 4 plans for users. You can choose any of these plans according to your needs and budget.

The pricing plans are as follows:

  • Free: $0/mo
  • Basic: $49/mo
  • Pro: $99/mo
  • Business: $199/mo

FREE PLAN

With the Free plan, you get access to limited features of Surfer SEO. If you need more projects or keyword searches, then you will need to upgrade to one of the paid plans. This is recommended for those who are just starting to optimize their new website.

Free Plan Grow Flow:

  • Add and track unlimited early-stage websites
  • Receive specific content optimization suggestions on every topic

BASIC PLAN

The Basic plan costs $49/mo. This is perfect for small businesses and freelancers who need to do more keyword research and competitor analysis.

Basic Plan Grow Flow:

  • Add and track 1 website
  • Add and track extra websites for $11/month each
  • Add and track unlimited early-stage websites
  • Get new SEO insights every 7 days

PRO PLAN

The Pro plan costs $99/mo. This is recommended for agencies or businesses who need more projects, advanced features, and priority support.

Pro Plan Grow Flow:

  • Add and track 5 websites
  • Add and track extra websites for $11/month each
  • Add and track unlimited early-stage websites
  • Get new SEO insights every 7 days

BUSINESS PLAN

The Business plan costs $199/mo. This is perfect for large businesses or enterprises that need unlimited projects and advanced features.

Business Plan Grow Flow:

  • Add and track 10 websites
  • Add and track extra websites for $11/month each
  • Add and track unlimited early-stage websites
  • Get new SEO insights every 7 days

Bottomline:

Is it worth it?

If you're serious about improving your website's ranking on search engines, then I would say that Surfer SEO is definitely worth the investment.

The tool offers a free trial so you can try it out before deciding if it's right for you.

And, if you find that it's not what you're looking for, then you can cancel at any time and get a full refund.

So, there's really nothing to lose by giving it a try. If you are ready to give it a try, click this link to get started.

I hope this Surfer SEO review has helped you decide if it's the right tool for you. If you have any questions or comments, please feel free to reach out or leave a comment below. I would love to hear from you.

Thank you for reading!

"As long as you're using those keywords strategically and not stuffing them into your content artificially, adding them should help you rank higher in SERPs." -  Andrew Wallis, CEO & Founder of Fitness Marketing Blueprints

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About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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