7 Marketing Strategies That will Help you Grow your Business




Understanding the Fit and Wellness Industry

The gym industry is a booming business, with gyms popping up all over the country. If you're thinking about opening your own gym, there are a few marketing strategies for gym owners that you need to know.

First, you'll need to decide what type of gym you want to open.

There are two main types of gyms: chain gyms and independent gyms.

Chain gyms are part of a larger company, and they usually have more amenities and locations than independent gyms.

Independent gyms are usually smaller and more intimate, and they often offer unique services that chain gyms don't.

Once you've decided on the type of gym you want to open, you'll need to start thinking about the location.

Finding the right location is crucial to the success of your gym. You'll want to choose a location that's convenient for your target market and that has enough space to accommodate your gym's needs.

Once you've found the perfect location, you'll need to start planning the design of your gym.

This is where you'll really be able to put your own personal stamp on your gym. You'll need to decide on the layout, the equipment, and the overall look and feel of your gym.

After you've planned the design of your gym, you'll need to start thinking about your gym marketing strategy.

You'll need to come up with marketing strategies that will help you attract new members and keep existing members coming back.

There are a number of different marketing strategies you can use, and you'll need to find the ones that work best for your gym.

These are just a few fitness marketing that you need to know about opening a gym.

If you're thinking about starting a gym, there's a lot to consider, but it can be a very rewarding experience. With the right planning and execution, you can build a successful gym business.

Fitness Industry has a lot more to Offer

The Fitness Industry has a lot more to Offer 

Today's fitness facilities offer more than just free weights and treadmills. They are complete wellness facilities that provide group classes, personal training, saunas, steam rooms, childcare, and more.

According to the International Health, Racquet & Sportsclub Association (IHRSA), there are more than 36,000 health clubs in the United States alone and over 175 million people belong to a gym or health club.

Here in the UK, the number of fitness facilities has dropped recently (according to Statista) to 3,060 facilities in 2021.

This drop is due to the coronavirus (COVID-19) pandemic in 2020 which created significant challenges for this growing industry as many health and fitness establishments were forced to close their doors to the public.

As a result, the number of gyms in the United Kingdom fell from 3,654 in 2020 to 3,060 in 2021. Despite this, the number of fitness establishments in the UK is expected to exceed pre-pandemic levels in 2022.

The fitness industry has seen significant growth in recent years. In 2017, the global gym market was valued at $84.9 billion and is expected to reach $98.4 billion by 2025. The United States is the largest gym market in the world, followed by China and Brazil.

There are several factors driving the growth of the gym industry.

Firstly, there is an increasing awareness of the importance of physical fitness and a healthy lifestyle.

Secondly, the gym industry has become more accessible with the rise of budget-friendly gyms and memberships.

Thirdly, technological advancements have made it easier for people to track their progress and see results.

Finally, social media platforms have played a role in promoting a healthy body image and the need to be fit and active.

The gym industry is filled with opportunities for entrepreneurs who are passionate about health and fitness. If you're thinking about starting a gym business, here's what you need to know about the industry.

The gym industry is filled with opportunities for entrepreneurs who are passionate about health and fitness. -  Andrew Wallis, CEO & Founder of Fitness Marketing Blueprints

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What Are The Different Types Of Gyms and Fitness Facilities?

There are several different types of gyms, each with its own unique offerings. Here are some of the most popular types of gyms:

1. Health FITNESS Clubs

Health clubs are the most comprehensive type of gym, offering a wide range of amenities and services.

These facilities typically have a large selection of gym equipment, group fitness classes, personal trainers, saunas, steam rooms, and more. Health clubs are often membership-based, with monthly or yearly fees.

2. Budget Gyms

Budget gyms are a more affordable option for people who want to join a gym but don't want to pay the high membership fees charged by health clubs.

These gyms typically have limited amenities and offer only basic gym equipment. However, they are a great option for people who just want to use gym machines and don't need the extras offered by health clubs.

3. Online Gyms

Online gyms are a newer type of gym that offers membership-based access to online workout programs and fitness classes.

These programs can be accessed from any computer or mobile device, making them convenient for people who want to work out at home or on the go.

Online gyms often have a community aspect, where members can connect with other gym-goers and share tips and advice.

4. Studio Gyms

Studio gyms are small, intimate fitness centres that offer specialised services such as yoga classes, spin classes, and pilates.

These gyms usually have a limited selection of gym equipment and focus on offering high-quality classes. Studio gyms typically have monthly or yearly membership fees.

What Are The Most Popular Gym Activities

What Are The Most Popular Gym Activities?

The most popular gym activities vary depending on the type of gym. However, some of the most common gym activities include weightlifting, cardio exercises, group fitness classes, personal training, and more.

Weightlifting (or resistance training is a popular gym activity because it's an effective way to build muscle and strength.

Cardio exercises are also popular because they're a great way to burn calories and improve cardiovascular health.

Group fitness classes are becoming increasingly popular as people enjoy working out with friends or in a group setting.

Personal training is also gaining popularity as people realise the benefits of working with a certified trainer.

What Are The Different Gym Services?

Most gyms offer a wide range of services, such as group fitness classes, personal training, gym equipment rental, and more.

Some gyms also offer childcare services, saunas, steam rooms, and massage therapy.

Group fitness classes are a great way to stay motivated and accountable while working out. These classes are typically led by a certified instructor and involve a group of people working out together.

Personal training is a great option for people who want one-on-one guidance and support from a certified trainer.

Gym equipment rental is a convenient option for people who don't have the space or budget for their own gym equipment.

Childcare services, saunas, steam rooms, and massage therapy are also popular gym services that help members relax and unwind after a workout.

What Are The Different Types Of GymWhat Are The Different Types Of Gym Memberships? Memberships?

What Are The Different Types Of Gym Memberships?

Gym memberships typically fall into one of two categories: monthly or annual. 

Monthly gym memberships allow people to pay for access to a gym on a month-to-month basis.

Annual gym memberships are usually paid in advance and provide access to a gym for an entire year.

Some gyms also offer punch cards, which allow people to pay for a certain number of visits upfront.

Monthly gym memberships are the most popular type of gym membership because they're more flexible than yearly memberships. Punch cards are also becoming increasingly popular because they offer a pay-as-you-go option that doesn't require a long-term commitment.

What Are The Different Types Of Gym Equipment?

Gym equipment typically falls into one of two categories: cardiovascular or strength training.

Cardiovascular gym equipment includes treadmills, ellipticals, and exercise bikes. This type of equipment is designed to raise your heart rate and get your blood pumping.

Strength training gym equipment includes free weights (such as barbells, dumbbells and kettlebells), weight machines, and resistance bands. This type of equipment is designed to help you build muscle and strength.

Cardiovascular gym equipment is the most popular type of gym equipment because it's a great way to burn calories and improve cardiovascular health.

Strength training gym equipment is also popular because it's an effective way to build muscle and strength.

7 Powerful Marketing Strategies You Need To Know

To be able to elevate your gym business, you need to learn some of the best gym promotion ideas that will work for you.

There are various gym marketing ideas that can be used to attract new members and keep the current ones.

You need to find out what will work best in your area and implement it. Some of the gym marketing strategies that have worked for other businesses include online marketing, print media, and word of mouth.

Content Marketing 

Gym or fitness business is unique. They require a lot of equipment and facilities, which means they have a high overhead cost. That said, there are many ways to market a gym and bring in new members.

One way to market your gym is through content marketing. Content marketing is all about creating informative, relevant, and engaging content that will attract your target audience. This can be in the form of blog posts, infographics, videos, or even e-books.

Content marketing is an effective way to reach out to potential gym members and get them interested in your facility. It’s also a great way to build trust and credibility with your audience. When you provide helpful information, they’ll be more likely to see you as an authority in the gym industry.

If you’re not sure where to start with content marketing, don’t worry. We’ve got you covered. In this guide, we’ll give you some tips on how to create content that will help your gym business succeed.

1. Know Your Target Audience

Before you can start creating content, you need to know who your target audience is. What are their needs and wants? What are their interests?

Once you know these things, you can start creating content that appeals to them.

2. Create Compelling Headlines

A headline is the first thing people will see when they come across your content. That’s why it’s important to make sure your headline is compelling and interesting.

A good headline will make people want to click and read more.

3. Write Engaging Copy

Once you have people’s attention with your headline, you need to keep them engaged with your copy. Write in a clear and concise manner, and try to use active voice as much as possible.

Also, be sure to include calls to action throughout your content so people know what they should do next.

4. Use Visuals

People are more likely to remember information that is presented visually. That’s why it’s important to use visuals in your content marketing strategy.

Include images, infographics, and videos to break up your text and make your content more engaging.

5. Promote Your Content

Just because you’ve created great content doesn’t mean people will automatically see it. You need to promote your content on social media platforms, in email newsletters, and on your website.

Get the word out there so people can find and read your content.

By following these tips, you can create content that will help your gym business succeed. Start by knowing your target audience and creating compelling headlines.

Then, write engaging copy and use visuals to make your content more engaging. Finally, don’t forget to promote your content so people can actually see it.

If you do all of these things, you’ll be well on your way to content marketing success.

Email Marketing 

As a gym owner, you know that email marketing is a powerful tool to reach your customers and promote your business. But what are the best practices for email marketing for gym business?

Here are some tips:

1. Keep your emails short and to the point. No one wants to read a long email, so make sure your message is clear and concise.

2. Use images and videos to break up your text and make your emails more visually appealing.

3. Personalise your emails as much as possible. Include the recipient’s name in the subject line and in the body of the email.

4. Segment your list so that you can send targeted emails to different groups of people. For example, you might want to send a different email to gym members than to non-members.

5. Test your emails before you send them out. Send a test email to yourself or to a few friends to make sure everything looks good and the links work.

6. Timing is everything when it comes to email marketing. Make sure you send your emails at a time when people are likely to check their inboxes, such as early in the morning or late at night.

7. Include a call to action in every email. Tell your recipients what you want them to do, such as visit your website or sign up for a gym membership.

8. Track your results so that you can see what’s working and what’s not. Use analytics to see how many people opened your email, clicked on the links, and unsubscribed from your list.

Email marketing is a great way to reach out to your gym customers and promote your business. By following these tips, you can create successful email campaigns that will help you grow your gym.

Traditional Marketing 

There's no need to reinvent the wheel when it comes to marketing your gym.

Traditional marketing strategies can be highly effective in getting new members through your doors. Here are a few ideas to get you started:

- Sponsoring local events: Show your support for the community by sponsoring a local 5K run or charity walk. You can promote your gym at the event and give out free guest passes as prizes.

- Promotions and discounts: Offer special promotions and discounts to attract new gym-goers. For example, you could offer a free week of membership, a free workout session or a discount on personal training sessions.

- Advertising: Place ads in local newspapers and online. You can also put up flyers and posters around town. Make sure your gym's name and contact information are prominently displayed.

With a little creativity, you can come up with some great marketing ideas that will help you grow your gym business. Traditional methods can be highly effective, so don't be afraid to give them a try.

Social Media Marketing

Social Media Marketing

It's no secret that social media is one of the powerful fitness marketing strategies.

Gym businesses can use social media to connect with their target audience, build brand awareness, and generate leads and sales. But with so many different social media platforms out there, it can be tough to know where to start.

Here are some tips for using social media platforms to market your gym business:

- Figure out which platforms your target audience is using. If your target audience is millennials, for example, you'll want to focus on platforms like Snapchat and Instagram.

- Use attractive visuals. People are more likely to engage with posts that feature compelling photos or videos. You may also take advantage of the influencer marketing strategies.

- Be consistent. Posting regularly will help you build a strong following and keep people engaged.

- Use hashtags. Hashtags can help you reach a wider audience and make it easier for people to find your posts.

- Offer discounts and promotions. gym businesses can use social media to offer discounts and promotions to their followers in related to their fitness programs.

- Host contests and giveaways. Contests and giveaways are a great way to generate buzz and build engagement.

- Tell stories. Share stories about your gym, your clients, or your staff on social media. People love reading stories, and they'll be more likely to remember your gym if you tell them an interesting story.

Social media is a powerful marketing tool that gym businesses can use to connect with their target audience, build brand awareness, and generate leads and sales.

Search Engine Optimization

As the gym industry becomes more and more competitive, it is important for gym businesses to stand out from the crowd.

One way to do this is through SEO marketing.

A good fitness marketing ideas through optimising your website and content for search engines, you can ensure that your gym is visible to potential customers when they are searching for relevant keywords.

SEO marketing for gyms can be a bit of a challenge, as there are many different factors that need to be taken into account. However, by working with an experienced SEO company, you can ensure that your gym business gets the exposure it deserves.

If you want to learn more about how SEO marketing can benefit your gym business, contact us today. We would be happy to discuss your specific needs and objectives and create a customised SEO marketing plan for you.

Word of Mouth

The gym industry is one of the most competitive industries out there.

So, how do you make your gym business stand out from the rest? The answer is simple: word of mouth. It is powerful over gym ads and an effective marketing strategy.

Encourage your members to tell their friends and family about your gym. Give them a reason to talk about you by providing an exceptional experience that they won’t find anywhere else.

Offer unique classes, top-of-the-line equipment, and a welcoming environment where everyone feels comfortable.

Make sure your gym is the place people want to be, and they’ll do the marketing for you. gym business will quickly become the talk of the town.

Affiliate Marketing or Referral program

As the gym industry continues to grow, so does the need for successful gym owners to find new and innovative ways to market their products and services.

Affiliate marketing is one such way that gym business owners can reach a larger audience and generate more sales.

Referral program is a type of performance-based marketing in which a business rewards an affiliate for each customer brought to the business by the affiliate's own marketing efforts.

Gym businesses can sign up for affiliate programs with other businesses in the same industry or with companies that offer products and services that complement the gym's offerings.

For example, a gym that specialises in weightlifting could sign up for an affiliate program with a protein powder company.

The gym would then promote the protein powder on its website and social media channels, and would earn a commission on every sale generated through its affiliate link.

Affiliate marketing is a great way for gym business owners to expand their reach and increase their sales.

However, it's important to choose the right affiliate partners and to promote products that will appeal to the gym's target audience. Otherwise, the gym risks alienating its customers and losing out on potential sales.


The gym industry is extremely competitive. In order to make your gym business stand out from the rest, you need to use innovative marketing strategies that will help you connect with your target audience and generate leads and sales.

Try implementing some of the marketing strategies discussed above, and see how they can benefit your gym business.

With a little effort, you can take your gym business to the next level and achieve your desired results.


About the author, Andrew Wallis

From two decades in the corporate world to finding my freedom in fitness, I'm known as Braveheart—a Personal Trainer turned marketing maestro for Fitness Professionals. I'm all about unlocking potential and empowering Fit Pros to grow their businesses. 'Finding Your Freedom' isn't just a mantra; it's a collective journey I embark upon with my clients.

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