Grow
Build a business that runs without you.
Systems, software, numbers and the decisions that let you step back without everything stopping.
Free tools
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Calculator
Margin calculator for gyms and studios
Check your margins, plan new classes and build your packages and prices.
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Calculator
Price rise calculator
See what a price rise is worth, and how many members you could lose and still be better off.
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Free download
The Referral Program Playbook
A 16-page guide to turning happy members into new ones, with scripts, a rewards card and a 30-day plan.
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Free download
The Hybrid Training Playbook
A 16-page guide to adding online and hybrid coaching, with the coaching ladder, a margin check and a 90-day plan.
Articles
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Best gym management software: how to choose the right one
Eight platforms compared, with quick picks for your type of gym.
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TeamUp review 2026: pricing, features, pros and cons
Every price band, the add-ons and card fees, what owners like, and who it suits.
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Zen Planner review 2026: pricing, features, pros and cons
Every price tier, add-ons, payment processing, and who it suits.
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Gym referral programs: more members from the ones you already have
When to ask, what members can give, rewards, partners and tracking, with a free planner.
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How to grow a fitness studio
The stages most studios go through, and what to focus on at each.
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How to hire your first team member
Who to hire first, a five-step hiring process, and the first 90 days.
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The numbers every gym owner should track
The handful of numbers that tell you what's really happening.
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How to build an online training program for your gym or studio
Four models, the coaching ladder for pricing, margins, tools and the mistakes to avoid.
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How to price gym and studio memberships: the Annual Price Review
Price from your margins, run founder rates with rules, and raise prices once a year, with a free planner.
Can't find your question? Ask it.
Every article here started as a question from a gym or studio owner. Send me yours and I'll answer it in a future article or video, without naming you unless you'd like me to.