Attract
Get the right people interested.
Lead generation, local search, content, email and the tools that bring the right enquiries to your door.
Free tools
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Calculator
What can I afford to spend to win a member?
Work out what a new member is worth, and whether your marketing is paying its way.
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Free download
The No Resolutions January Campaign Kit
The plan, printable guide, emails and posts for a January campaign that brings in members who stay.
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Free download
The Content Waterfall cheat sheet
Turn one piece of content into a week of posts, on one page.
Articles
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Gym lead generation: strategies that actually work
Where good enquiries really come from, and which channels to start with.
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Gym marketing strategies that work
Twelve strategies across the whole member journey, and a one-page plan.
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Marketing tools for gyms and studios: what you actually need
The tools worth paying for, the free ones that do the job, and AI.
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Email marketing for gyms: the emails that win and keep members
The six automated sequences every gym needs, and how to make sure they arrive.
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Email segmentation for gyms and studios: the Member Journey Email Map
Who to email, what to send, and a simple tag system, with a free planner.
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Local SEO and AI search for gyms
How to show up when people nearby search, or ask an AI, for a gym.
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How much should a gym spend on marketing?
A straight answer on budgets, and how to tell if the money's working.
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Google Business Profile for gyms: a step-by-step guide
Categories, photos, booking link, posts and reviews, updated for 2026.
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The content waterfall: one idea, a week of content
Turn one piece of content into a week of posts, emails and videos.
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The gym marketing funnel is dead: build a playground instead
Why people no longer follow a funnel to join, and the free "rides" that win their trust.
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Gym marketing calendar
The dates and seasons to plan your campaigns around, updated each year.
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Gym lead magnets: free offers that bring in members who stay
Free offers that attract the right people, not just anyone.
Can't find your question? Ask it.
Every article here started as a question from a gym or studio owner. Send me yours and I'll answer it in a future article or video, without naming you unless you'd like me to.